Cloudforce Tour – The Customer Company 2013

Salesforce customers, partners, app developers and Salesforce themselves were out in full force last week to attend the Salesforce Customer Company Cloudforce Tour at the London ExCeL. The team here at Ceterna were among the attendees and arrived at the ExCeL ready to listen to insightful presentations and mingle amongst the other partners and customers.

The morning kicked off with an insightful keynote presentation by Salesforce’s Chief Operating Officer, George Hu. Representatives from Phillips and Coca-Cola Enterprises joined George on stage and spoke about how they have adopted the ‘customer company’ philosophy. The talks gave an insight into how each have transformed the way they sell, service, market and innovate. In a nutshell, the talks inspired all who listened to follow in their footsteps and become a customer company.

The highlight of the keynote presentation was the announcement of the launch of the Salesforce Communities platform. The new platform allows for companies to create private social communities with an aim to connect and collaborate with all stakeholders including customers, partners and suppliers, driving ‘breakthrough collaboration and productivity’. The launch of the platform will be the industry’s first social and mobile solution. We’re excited to see how Salesforce Communities will transform businesses and evolve.

The itinerary for the rest of the day consisted of hands on workshops and breakout sessions covering a range of topics attracting salesforce stakeholders of all kinds. In the main keynote hall, presentations were being given on Salesforce’s Marketing Cloud. The Unilever team gave an inspiring talk on their ‘crafting brands for life’ project. They illustrated how their new digital platform worked to help and arm their employees with the necessary tools to develop and drive performance in local markets around the world.

The day was educational, inspiring and insightful to round it up. If you were unlucky enough to miss out, check out Salesforce’s YouTube channel to catch up with the keynote presentations that were delivered.

[CF Tour]