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Speed Wins: 3 Ways Your CRM Can Accelerate Your Processes

Speed Wins, Always.

When’s the last time you made it through a 9-to-5 workday and found yourself truly free –no emails, texts or calls waiting for responses?

Let’s face it – in today’s technology-driven, global marketplace, most of us are expected to continue our professional lives when we leave the office. The boundaries between work-life and home-life are blurring into one seamless relationship. In our mobile-first universe, we must be responsive anytime, anywhere, and without delay.

With these demands, speed cannot be undervalued. Speed leads to increased capacity, greater productivity, and most importantly, a competitive edge.

When it comes to CRM software, speed is essential in three areas:

  • Execution
  • Responsiveness
  • Adoption

Let’s break it down.

  1. Speedy Execution Means Skyrocketing Productivity

Certain sales tools are essential for increasing business productivity. Your sales team’s ability to generate revenue is dependent on many variables—but there are several effective ways to increase it. For example, CRM platforms with price optimization and CPQ (configure, price quote) can be hugely beneficial.

CPQ streamlines the process of organizing and pricing sales quotes so reps can provide multiple quotes quickly. According to a recent study from the Aberdeen Group, reps using CPQ produce one-third more quotes than those who don’t use the tool.

  1. Speedy Responsiveness Means Better Customer Care

Responsiveness in real-time is a key part of building rich and authentic customer relationships. Native Salesforce tools such as SteelBrick are fast and flexible CPQs on the AppExchange. They allow reps to deliver their quotes faster, and with more accuracy, leaving more time to thoughtfully engage with each client.

This kind of engagement rarely goes unnoticed. When customers see you as the fastest, most reliable option, they’ll keep coming back time and again.

  1. Speedy Adoption Means Your Team Never Stops Learning

Whenever you’re introducing new tools, apps and opportunities to your team that will inevitably improve sales processes, you want them to adopt best practices as fast as possible.

The logic is simple: the faster they pick up on the tools, the faster you’ll see a boost in your sales productivity and increased overall value for your business.

Move Ahead Quickly to Enhance Your Business

In today’s rapidly changing workforce, speed is the most valuable currency we have. The marketplace moves quickly. Don’t let your business get left behind. Why not employ Salesforce tools to make the most of it?

To learn more, contact Ceterna today.