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Mobile optimisation must give way to ‘mobile first’

Mobile optimisation must give way to ‘mobile first’

Mobile optimisation must give way to ‘mobile first’ by Sean Harrison of Ceterna We’ve all found ourselves doing it at some point: absent-mindedly tried to swipe your laptop screen as you would a tablet or smartphone instead of using the keyboard. It’s really nothing to be embarrassed about. It’s a simple reflect action, but also ... Read More
 
AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it by Sean Harrison-Smith, managing director Ceterna   Judging by the growing fear that currently surrounds the uptake of artificial intelligence (AI), anyone would think we’re in the throes of a destructive uprising – the kind depicted in I, Robot. The rise of AI ... Read More
 
Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
 
Salesforce Lightning is everything your reps love—and more!

Salesforce Lightning is everything your reps love—and more!

Salesforce has always been driven by your sales reps’ needs. As the world’s leading client relationship management (CRM) solution, Salesforce has spent nearly two decades pushing the envelope on technological transformation by giving your sales reps modern design, connectivity, mobility, automation and, in more recent iterations, intelligence and predictive analytics. The latest user interface (UI), ... Read More
 
The Shopper’s Journey: Transforming the Retail Sector

The Shopper’s Journey: Transforming the Retail Sector

Shoppers use their laptops to research products before visiting a store, or use their smartphone to compare prices every day. It just shows how today’s customer interactions can be compared to “journeys” or “lifecycles”, with multiple touch points across multiple channels. Millennials Leading the Way (No surprise here!) Today’s retail experience is being transformed by ... Read More
 
Constant Transformation: Automation and Agility in Manufacturing

Constant Transformation: Automation and Agility in Manufacturing

Constant Transformation: Automation and Agility in Manufacturing At Ceterna, one of the best parts of our job is watching the constant transformation forward-looking companies and industries undergo in order to maintain competitive advantage. For example, how do you picture the manufacturing sector? Billowing smokestacks? Long, dreary assembly lines? Get rid of that view. It belongs ... Read More
 
High Tech: Driving Innovation and Growth

High Tech: Driving Innovation and Growth

Leveraging Salesforce for High Tech  At Ceterna, we love the high tech sector because, while some people dream it, the high tech sector makes it happen – especially here in the UK where there seems to be no limit to the number of innovative ideas turned into reality. Eight Great Technologies What innovative ideas are ... Read More
 
How your SMB can jump ahead of the pack in 2017

How your SMB can jump ahead of the pack in 2017

How can your SMB jump ahead of the pack in 2017? (Learn how you’re already on your way!) You’ve spent years (or decades, maybe?) building your business. While you have had success, but the pressure to keep competing and growing never stops. This is the life you chose and you would not have it any other ... Read More
 
The Salesforce Spring ’17 release – All you need to know

The Salesforce Spring ’17 release – All you need to know

The Salesforce Spring ’17 Release is in progress…   Thanks to our friends at Salesforce, Spring’s inspiring message of growth can be felt in the recent announcement of the Salesforce Spring ‘17 release. Salesforce Spring ’17 brings lots of Lightning Experience usability enhancements to make users even happier. Salesforce have built artificial intelligence right into the ... Read More
 
The Power of Artificial Intelligence with Salesforce Einstein

The Power of Artificial Intelligence with Salesforce Einstein

Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
 
Why use a Salesforce-managed support service?

Why use a Salesforce-managed support service?

Choosing Salesforce as your Customer Relationship Management (CRM) platform is your critical first step towards taking your company to the next level. The next step is selecting a partner for your Salesforce-managed support service. Leveraging the strengths of the industry’s leading CRM solution, your entire company – from the management table to the business units ... Read More
 
Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More