Constant Transformation: Automation and Agility in Manufacturing At Ceterna, one of the best parts of our job is watching the constant transformation forward-looking companies and industries undergo in order to maintain competitive advantage. For example, how do you picture the manufacturing sector? Billowing smokestacks? Long, dreary assembly lines? Get rid of that view. It belongs ... Read More
How can your SMB jump ahead of the pack in 2017? (Learn how you’re already on your way!) You’ve spent years (or decades, maybe?) building your business. While you have had success, but the pressure to keep competing and growing never stops. This is the life you chose and you would not have it any other ... Read More
Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
The summer ’16 Salesforce Lightning release is quite a milestone as it’s Salesforce’s 50th release. As summer is one the best seasons of the year, Salesforce have loaded the new release with developments that are bound to supercharge your overall business productivity.
The adoption of digital and mobile technologies has raised the bar in the way consumers shop and interact with retailers, today’s consumers being more empowered than ever before. They expect a personal, seamless and differentiated customer service across mobile, social, online and in-store experiences.
Marketing Automation is transforming the way businesses communicate with their prospects and customers. This post breaks down the 6 marketing automation mistakes you might be making that you could easily avoid for improved overall business results.
Welcome to 2016! As the calendar turns to a new year, people return from their annual holiday breaks, and it takes an extra bit of effort to get your team up and running. Transitioning to Salesforce can be just the thing to position yourself to drive your business forward in 2016. Here are some tips ... Read More
We’ve written a lot about automation. Indeed, automating your business processes is a valuable initiative. At the same time, however, this comprehensive undertaking may leave you with different automated systems that don’t work together. In those cases, the energy you should be spending on managing your data is actually spent moving it from one database ... Read More
Perk up your ears, small and medium businesses — there’s a new Salesforce feature to celebrate. Building on groundbreaking Relationship Intelligence technology, Salesforce IQ adds to an already impressive suite of intuitive and effective sales tools. Specifically, this new feature leverages the benefits of Big Data by using data science to drive action and dig ... Read More
3 Things you’re missing out on if you aren’t using a CRM Managing a sales team isn’t as easy as some people may think. It feels straightforward in the team meetings, but once you get out in the field, countless things can slip through the cracks and issues may arise. The worst part is most ... Read More