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Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
 
The Shopper’s Journey: Transforming the Retail Sector

The Shopper’s Journey: Transforming the Retail Sector

Shoppers use their laptops to research products before visiting a store, or use their smartphone to compare prices every day. It just shows how today’s customer interactions can be compared to “journeys” or “lifecycles”, with multiple touch points across multiple channels. Millennials Leading the Way (No surprise here!) Today’s retail experience is being transformed by ... Read More
 
High Tech: Driving Innovation and Growth

High Tech: Driving Innovation and Growth

Leveraging Salesforce for High Tech  At Ceterna, we love the high tech sector because, while some people dream it, the high tech sector makes it happen – especially here in the UK where there seems to be no limit to the number of innovative ideas turned into reality. Eight Great Technologies What innovative ideas are ... Read More
 
The Power of Artificial Intelligence with Salesforce Einstein

The Power of Artificial Intelligence with Salesforce Einstein

Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
 
Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
 
Salesforce – The Era of Cloud Computing

Salesforce – The Era of Cloud Computing

Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
 
Redefining the Retail Landscape

Redefining the Retail Landscape

The adoption of digital and mobile technologies has raised the bar in the way consumers shop and interact with retailers, today’s consumers being more empowered than ever before. They expect a personal, seamless and differentiated customer service across mobile, social, online and in-store experiences.
 

How Professional Services Businesses overcome industry challenges with Salesforce

If you’re working in the Professional Services market you’ll know how important it is to have accurate, transparent and up to date information about your customers and services. Read more about how professional services business overcome industry challenges with Salesforce.