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The Shopper’s Journey: Transforming the Retail Sector

The Shopper’s Journey: Transforming the Retail Sector

Shoppers use their laptops to research products before visiting a store, or use their smartphone to compare prices every day. It just shows how today’s customer interactions can be compared to “journeys” or “lifecycles”, with multiple touch points across multiple channels. Millennials Leading the Way (No surprise here!) Today’s retail experience is being transformed by ... Read More
Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
Expensify: Automating Your Business Travel Expenses

Expensify: Automating Your Business Travel Expenses

In today’s global economy, the tools of the trade make business travel easier to log, organise and handle. Expensify, the free app whose tagline hits the heart of the matter – “Expense reports that don’t suck” – turns a mundane administrative task into a user-friendly process. And it just makes sense. Expensify is fully integrated ... Read More

Ringing in Summer Right: The Salesforce Summer ’15 Release

With over 225 new features in the long-anticipated Salesforce Summer ’15 release, it can be tough to know what exactly to focus on. So we did the dirty work for you, and scoped out the new platform for highlights. Here’s what we discovered that really made us grin: Analytics Cloud for Apple Watch In our ... Read More

All Together Now — Using Salesforce Chatter for Collaboration

Does your management team ever call for better client relationships? Yeah, that’s what we thought. Most managers have the “connect with clients” speech ready-to-go at all times. And then they demand measurable results. That’s where Salesforce comes into play. Salesforce Chatter is the beating heart of social collaboration platform – offering tools that will take ... Read More

Salesforce (& Will.i.am) Revealing Exciting SaaS Wearables At Dreamforce!

At the leading edge of technology development, Salesforce is preparing for growth by leveraging the potential of SaaS wearables. Will.i.am unveiled the Puls today at Dreamforce, a wrist wearable that can do everything a phone can, and more. It can run many different apps including certain social networks, fitness apps and of course, maps! The ... Read More

Top Customer Service Trends

Getting to Loyalty: Understanding the Top Customer Service Trends Customer service has always been important to business success, but today’s marketplace is dialing up the importance of customer service. In fact, we have entered an era where customer service is the most important factor affecting your customers’ decisions. The most important? Yes, you read that correctly. ... Read More

Cloudforce Tour – The Customer Company 2013

Salesforce customers, partners, app developers and Salesforce themselves were out in full force last week to attend the Salesforce Customer Company Cloudforce Tour at the London ExCeL. The team here at Ceterna were among the attendees and arrived at the ExCeL ready to listen to insightful presentations and mingle amongst the other partners and customers. ... Read More