Mobile optimisation must give way to ‘mobile first’ by Sean Harrison of Ceterna We’ve all found ourselves doing it at some point: absent-mindedly tried to swipe your laptop screen as you would a tablet or smartphone instead of using the keyboard. It’s really nothing to be embarrassed about. It’s a simple reflect action, but also ... Read More
AI will only become a threat to our jobs if we don’t embrace it by Sean Harrison-Smith, managing director Ceterna Judging by the growing fear that currently surrounds the uptake of artificial intelligence (AI), anyone would think we’re in the throes of a destructive uprising – the kind depicted in I, Robot. The rise of AI ... Read More
Salesforce has always been driven by your sales reps’ needs. As the world’s leading client relationship management (CRM) solution, Salesforce has spent nearly two decades pushing the envelope on technological transformation by giving your sales reps modern design, connectivity, mobility, automation and, in more recent iterations, intelligence and predictive analytics. The latest user interface (UI), ... Read More
Constant Transformation: Automation and Agility in Manufacturing At Ceterna, one of the best parts of our job is watching the constant transformation forward-looking companies and industries undergo in order to maintain competitive advantage. For example, how do you picture the manufacturing sector? Billowing smokestacks? Long, dreary assembly lines? Get rid of that view. It belongs ... Read More
Choosing Salesforce as your Customer Relationship Management (CRM) platform is your critical first step towards taking your company to the next level. The next step is selecting a partner for your Salesforce-managed support service. Leveraging the strengths of the industry’s leading CRM solution, your entire company – from the management table to the business units ... Read More
Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
If you’re working in the Professional Services market you’ll know how important it is to have accurate, transparent and up to date information about your customers and services. Read more about how professional services business overcome industry challenges with Salesforce.
Marketing Automation is transforming the way businesses communicate with their prospects and customers. This post breaks down the 6 marketing automation mistakes you might be making that you could easily avoid for improved overall business results.
3 Things you’re missing out on if you aren’t using a CRM Managing a sales team isn’t as easy as some people may think. It feels straightforward in the team meetings, but once you get out in the field, countless things can slip through the cracks and issues may arise. The worst part is most ... Read More
CRM at the Management Table – Leveraging Salesforce Analytics for Competitive Advantage Your business is driven by decisions. Every outcome – right from your day-to-day routines to your overall corporate strategy – results from an intentional choice. And it’s not just at the boardroom level. Teams and individuals throughout your organization are constantly making decisions about ... Read More
Salesforce customers, partners, app developers and Salesforce themselves were out in full force last week to attend the Salesforce Customer Company Cloudforce Tour at the London ExCeL. The team here at Ceterna were among the attendees and arrived at the ExCeL ready to listen to insightful presentations and mingle amongst the other partners and customers. ... Read More