Shoppers use their laptops to research products before visiting a store, or use their smartphone to compare prices every day. It just shows how today’s customer interactions can be compared to “journeys” or “lifecycles”, with multiple touch points across multiple channels. Millennials Leading the Way (No surprise here!) Today’s retail experience is being transformed by ... Read More
Constant Transformation: Automation and Agility in Manufacturing At Ceterna, one of the best parts of our job is watching the constant transformation forward-looking companies and industries undergo in order to maintain competitive advantage. For example, how do you picture the manufacturing sector? Billowing smokestacks? Long, dreary assembly lines? Get rid of that view. It belongs ... Read More
Leveraging Salesforce for High Tech At Ceterna, we love the high tech sector because, while some people dream it, the high tech sector makes it happen – especially here in the UK where there seems to be no limit to the number of innovative ideas turned into reality. Eight Great Technologies What innovative ideas are ... Read More
The Salesforce Spring ’17 Release is in progress… Thanks to our friends at Salesforce, Spring’s inspiring message of growth can be felt in the recent announcement of the Salesforce Spring ‘17 release. Salesforce Spring ’17 brings lots of Lightning Experience usability enhancements to make users even happier. Salesforce have built artificial intelligence right into the ... Read More
Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
The adoption of digital and mobile technologies has raised the bar in the way consumers shop and interact with retailers, today’s consumers being more empowered than ever before. They expect a personal, seamless and differentiated customer service across mobile, social, online and in-store experiences.
As your London Salesforce Certification partners, we are immersed in the long-anticipated Spring release, and looking ahead to the business benefits that the solution provides. Our starting point is pretty clear – this is the biggest and best Salesforce yet. The new Customer Success Platform will allow you to meaningfully connect with your customers, employees ... Read More
Innovation is indeed the Key to Success and Salesforce is what will help your business grow and thrive. What is Salesforce? In August 2014, Salesforce.com was named the world’s most innovative company by Forbes Magazine for a record fourth consecutive year. Impressive, right? As a certified Salesforce CRM implementation partner, we certainly think so. Salesforce ... Read More