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Ceterna’s Integration of and iBeacon Drives Innovation of Mobile Apps and E-Commerce

Ceterna Leverages the Groundbreaking iBeacon Technology to Enhance its Customised Solutions


July 14, 2014 (London, UK) – Ceterna, a Cloud expert and salesforce implementation leader, is pleased to announce its latest agile and innovative solution – a true Salesforce iBeacon integration.

Integrating iBeacon with represents the leading edge in mobile technology and consumer communications, offering companies:

  • Enhanced outreach
  • More targeted communications
  • Better customer data
“It’s a true leap forward in the way companies can intelligently and dynamically interact with their customers using real time, focused content,” said Sean Harrison-Smith, Managing Direct at Ceterna. “By combining the power of, mobile technology, physical spaces and consumer communications, this integration represents a fundamental paradigm shift in the world of electronic commerce.”

Ceterna’s integration of iBeacon within Salesforce is available for companies from all industries, get in contact for more information.

iBeacon: The Leading Edge of Mobile Communications and E-Commerce

iBeacon is Apple’s technology standard allowing Mobile Apps for both IOS and Android devices to:

  • Connect with beacons set up in retail, commercial or other physical spaces
  • Pinpoint the location of mobile devices
  • Provide targeted communications to those devices

The world’s largest retailers are adopting iBeacon technology. With an iBeacon network, any brand, retailer, app, or platform will be able to understand exactly where a customer is within the brick-and-mortar environment. This provides an opportunity to send customers messages and advertisements on their smartphones. iBeacon works only through its physical location, but it does not actively push out notifications or actively track users.

Integration with Salesforce

As the world’s leading CRM solution, Salesforce helps organisations manage their relationships and business strategies by integrating business processes, contacts and sales information within a single-Cloud-based platform.

Ceterna’s integration of iBeacon within Salesforce drives the solution’s effectiveness even further by:

Integrating Digital and Physical Business Environments – Integrating iBeacon within Salesforce solution creates a direct connection of the digital environment with the retail-level customer interactions.

Providing More Targeted Customer Communications –Leveraging pinpoint accuracy, iBeacon gives retailers the opportunity to engage a customer precisely at the right time with relevant, hyper-local, timely communications.

Generating Better Analytics – Salesforce offers insightful analytics, but the data collected through iBeacon technology takes those analytics to the next level by providing a clearer picture of customer behaviour.

Enhancing Customer Data – With iBeacon, the customer data function of is enhanced to include specific location and behavioural information.

 iBeacon and CRM – A Natural Integration

iBeacon offers a natural integration with CRM platforms. For example, RF Proximity’s myBeacon is an end-to-end solution for a range of applications – indoors, outdoors, retail, exhibitions, tourism, security and more – with analytics and user statistics automatically produced for all iBeacon interactions. The myBeacon solution offers customised or standardised apps, along with a Content Management System that can be accessed online. See

iBeacon Enhances Customised Solutions

Ceterna’s solutions are customised to our client’s business model and needs. By integrating with iBeacon, client systems will be enhanced – offering greater mobility, visibility and accuracy.

About Ceterna

Ceterna is a Expert and a certified implementation partner.  We specialise in transforming and improving the competitive positioning of our clients by delivering agile and innovative Cloud solutions.

Ceterna has completed over 250+ successful projects and have an expert team of certified Salesforce consultants and developers who bring an array of industry knowledge and expertise.

Ceterna provides cloud strategy, implementation and integration of the world’s leading CRM platform, which enables our clients to re-define and streamline their operational processes and business models. By using the latest technology, our clients can become more connected and better manage their customer experiences.

About iBeacon

iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both IOS and Android devices) to listen for signals from beacons in the physical world and react accordingly. In essence, iBeacon technology allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. The underlying communication technology is Bluetooth Low Energy.