New Year, New Tactics—How Salesforce ’15 Can Drive Sales

It’s January, the season of fresh starts. While some resolutions seem made to be broken, your commitment to Salesforce is an easy one to keep. Here are some of the ways that Salesforce is ramping up to make 2015 your most successful year yet.

Sales Cloud

Built on the Salesforce Platform, Sales Cloud is the world’s #1 sales app. It’s easy to see why. By tracking all your customer information and interactions in one localized place, you can quickly find experts to push deals along, and close more of them, faster. It’s easy to get more leads and nurture them until they’re sales-ready, then send them along to the right people.

Salesforce tracks your marketing effectiveness and ensures quality leads every time. All of it is re-imagined for a mobile platform—making it simple, seamless and pleasurable to do what you do wherever you need to do it. Sales Cloud is now available with built-in data and performance tools to make every single sales rep a top-notch player.

Find new customers faster, accelerate sales productivity, and gain insight about who your customers are with

You can target new accounts by region or industry and access new prospects in a few simple clicks. Data starts clean and stays clean, which means that your sales reps can spend more time selling and less time searching.

New insights are cropping up all the time, and you can sell from anywhere.

2015’s starting to look a whole lot easier.

Predictive Analytics

Make use of the Big Data in your organization. Adding predictive intelligence to deliver personalized recommendations to your email function can have major effects on email revenue.

The sweet spots? Transactional, cart abandonment and browse abandonment emails.

Design that Puts You Ahead       

Salesforce ’15 is more committed to mobile-friendly design then ever. More sophisticated responsive design is favored by more than 2-to-1 by mobile-friendly marketers.

Thanks to help from email service providers, responsive design is getting much easier to effectively implement. As consumers are only responding more and more negatively to desktop-centric emails that they open on mobile devices, the urgency for responsive design continues to grow.


Sometimes, the subject line is all you’ll glance at. If well-written, that line can still deliver vital information.

Embedding a hashtag in the subject line itself is a great way to drive action, and signals that the email has a social component. It can be an impetus for further engagement right off the bat.

Small-Business Focus

With Salesforce for Small Business, you’ll be able to grow your business faster and with less capital. Close more deals on the move with our mobile CRM software, understand your customers like never before, and help them help themselves.

That leaves your employees free to do what they do best—make sales. Specially tailored to your small-business needs, Salesforce could be just what you need to make 2015 explode with possibility.

For more information on how Salesforce’s leading software can help your company this year and every year, contact Ceterna, a certified Salesforce partner, today.