Innovation is indeed the Key to Success and Salesforce is what will help your business grow and thrive.

What is Salesforce?

In August 2014, was named the world’s most innovative company by Forbes Magazine for a record fourth consecutive year. Impressive, right? As a certified Salesforce CRM implementation partner, we certainly think so. Salesforce is the fastest growing top ten software company and the world’s #1 CRM platform.

But what makes this company so innovative? And, more importantly, how can you get some of it for yourself – instilling innovation into your organization and using it to grow and thrive?


To your customers

Salesforce is all about connection. Since it started up fifteen years ago, they’ve been consistently redefining the way that companies connect with their customers by engaging and being responsive to their every need.

As we enter new customer engagement territory, Salesforce has always been one step ahead.

According to Cisco, by 2020 over 50 billion individuals, businesses, households and devices will be connected. And behind every one of those connections is a customer. Widespread connectivity can help you create 1:1 experiences with customers across every channel. And this only leads to one thing: growth.

To your employees

Chatter is the world’s #1 enterprise social network. It’s a platform created by Salesforce to ramp up productivity and connect employees to work more efficiently across all streams of organizational boundaries.

Using this online community, you can create a support case, update a sales opportunity, approve project funds, and streamline data and records, maximising efficiency and eliminating the possibility for errors. And it’s all designed mobile-first, enabling a powerful user experience from wherever you are in the world.

Accelerate Innovation

There are a few Chatter features that will ensure that the best ideas come to light.
This is where innovation really blows up.

The Groups feature provides structure to casual discussion and activity across your organization. You can create a group for your team, an upcoming event, a new account or campaign. You can also share files, easily integrate visuals and video, and invite new members, including customers.

Rich Feeds allow everything to happen in real-time, streamlined into one easy-to-read feed. You can make sure that you keep up to date with critical projects, topics and teams, and post filed, images and videos directly to the feed. It’s a one-stop-shop where teams can work together on sales opportunities, service cases and marketing campaigns.

Chatter also recommends relevant people, files and information for you to follow based on your activity and interests. New content is constantly being presented on your personalized feed. A newsfeed tailored directly to the content you want to be seeing.

Moving Forward

It’s time to get connected, start Chatter, and watch your company grow, innovate and thrive today. Most companies understand the external focus – communicating with customers – but to truly achieve effective customer communication, they must have solid internal communications – those employee-to-employee interactions that make sure the customers get all the information they need. Salesforce is the solution that guarantees those comprehensive and effective communications.

To learn more, Contact Ceterna today for more information.