DIY? Not for CRM: The Top 3 Reasons Homemade CRM Solutions are a Bad Idea
For many large organisations, a homemade CRM solution seems like a reasonable idea – it’s cost-effective, you have total control, and you have the data right at your fingertips.
But building your CRM functionality around a homemade solution is never as simple as it seems.
In our experience, if you haven’t planned and budgeted for your new CRM, your resources are quickly drained, costing you more time, money and energy than originally bargained for.
Here’s the three big reasons why you shouldn’t settle for a cobbled-together system.
1. A homemade CRM rarely works immediately
Does your business have the power to assess resource availability, complexity of requirements, and data migration thoroughly, accurately and consistently? How much time are you willing to wait before your system is truly operational?
All those hours, days and weeks (please – not years!) working out the bugs – that’s productive time you’re losing. A lack of expertise, particularly during the crucial stages of implementation can cost you in the long run.
Truthfully, a good CRM system builds on strong fundamentals that can only be provided by large, experienced providers.
An out-of-the-box solution allows your people to focus on what counts—growing your business..
2. Maintenance costs time, money and people resources
You’re busy focusing on running your business, do you really have the time to keep up to date with constantly changing industry trends, adapting and changing your own CRM system to meet these needs? Most small and mid-sized business simply don’t have the resources.
Adopting an external CRM partner means that this burden is suddenly lifted. You’re liberated to do what you do best, and leave the timely industry trends to your CRM partner—after all it’s their job to keep you up to date with the changing software tides.
3. Where’s the ongoing CRM support?
We all need a shoulder to lean on—particularly when it comes to running a business. Customising a CRM platform is no picnic, and if you’re uncertain about whether you have the skills or expertise, you probably shouldn’t embark on this overwhelming journey.
An external partner is an informed, educated, and professional partner who understands all the possible implications you could be faced with, not only during implementation, but every other step of the way.
The best partners, such as Salesforce, will not only provide ongoing technical support, but will also determine how best to optimize, streamline and adapt your system to ensure your business is running as smoothly and efficiently as possible.
With an experienced CRM partner, you can enjoy far less risk, and far more room for sophisticated growth.
A good Salesforce partner will not only tailor the CRM experience to meet your particular business strategies, goals, and requirements, but they will optimize it, ensuring you are hitting best practices, keeping up with industry trends, and coming out on top every single time.
Don’t be deterred by the initial upfront costs of starting up with a third-party CRM implementation system. Making this decision right off the bat will inevitably save you money, time, and headaches.
For more information on how to implement a CRM system for your business, contact us today here.