Reflecting on 2016, and it has been a great year. Ceterna embraces the power of technology for connectivity, automation, and innovation.

In everything we do, we go beyond the short-term strategies by looking towards the horizon and finding ways to leverage the most innovative technologies.

When you look at it like that, it’s easy to see why we’re dedicated to Salesforce.

The world’s leading CRM platform touches every part of an organisation – the C-suite, business units, reps in the field, and of course, the customers whose businesses drive the need for forward-looking solutions.

Taking stock of 2016, we can point to the top technology trends that will continue changing the environment into 2017 and beyond.

The Internet of Things (IoT) is real

The next time you drive on the motorway, look around and remind yourself that everything you see is connected.

We’re talking about the business estates with their buildings and networks, the communities with their transportation and energy systems, the houses with their telecommunications and devices, even the mobile phone in your pocket.

This interconnected network – the Internet of Things (IoT) – is real, and it’s gathering massive quantities of data just ready to be harnessed for insight.

Even the car you’re driving is connected. Today many vehicles contain chips collecting data to help automotive manufacturers develop improved products for your future needs.

Sounds like an opportunity for a customer and marketing tool like Salesforce? You bet. Salesforce IoT Cloud connects to every other Salesforce cloud.

Wearing your connection

Are you reading this on your smartphone? Even if you’re not, you almost certainly have one, and you know that smartphones are ubiquitous. In today’s world, smartphones are our navigation devices, payment systems, workplace tools, reading and entertainment devices.

But smartphone proliferation is yesterday’s news.

The real insight is that we can look ahead and see that the next step in the mobile evolution. Namely, that your future connectivity will take the form of wearable accessories.

Think about your eyeglasses, your watch or your fitness band – all connected, providing mobility and information at-a-glance. Imagine the practical benefits of walking to a meeting and using your glasses for directions, or scanning your watch to purchase that morning coffee. All while providing continuity for employees who work “on the move.”

Salesforce will build off this trend as well. Many third-party apps are integrating wearables into the Salesforce environment and offering real benefits for account management, customer identification and more seamless movements in the workplace.

Virtual Reality is growing

We urge you to believe us when we say that IoT and wearables are real. But when it comes to the final trend – Virtual Reality or “VR” – it’s okay to wonder what’s real and what’s not.

Virtual Reality offers visual and audio immersion via a wide-angle, head-mounted display that shows a stereo image in 3D. Sensors in the headset track the user’s movements and change the user’s view accordingly. For example, a VR scuba diving experience allows you to feel like real fish are swimming towards you. You can look up and see the sky, look down and see the ocean floor.

The VR market is set to grow. Deloitte Global predicts that 2016 will be the industry’s first billion-dollar year, consisting of:

  • $700 million in hardware
  • $300 million in content
  • 5 million VR headsets
  • 10 million game copies

VR will have consumer and enterprise applications, but in the immediate term, it will probably be used mostly for video games.

It’s only the beginning

2017 is set to be another year of increased connectivity, automation and innovation in technology. Just look around us, and imagine the potential for predictive analytics and its impact for your business.

At Ceterna, we’re inspired and excited about the possibilities that lay ahead with technology.

It’s only the beginning.

Contact Ceterna today.