Harnessing the Power of Artificial Intelligence with Salesforce Einstein!

It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance.

When you say it out loud, it seems odd, doesn’t it? Do leaders really look back as a way of moving forward? Yep. They even have a name for it: trend analysis.

Okay, now let’s not be too hard on trend analysis. It’s the best we’ve had.

Until now.

The world is taking a leap forward with “Artificial Intelligence” or “AI” –a technology tool that leverages significant quantities of data to constantly learn, while driving a company’s predictive capacity.

AI and predictive analytics are about to transform the way we work.

We’re on the cusp of a new era.

Artificial Intelligence – Learning, Analysing, Predicting

Of course, most organizations cannot afford AI – the requirements for expertise and infrastructure are simply too big.

That’s what makes the latest Salesforce release so special.

With Salesforce Einstein, those advanced Artificial Intelligence capabilities are available to everyone through the world’s leading Customer Relations Management (CRM) platform. Einstein uses mass quantities of data to constantly learn and predict future outcomes, drawing from consumer data, activity data from Chatter, email, calendar and ecommerce.

Constant Learning – Even while your team sleeps

The potential is enormous.

Just imagine for a moment that your business had a team that were constantly learning – automatically discovering relevant insights, predicting future behaviour, proactively recommending best next actions and even automating tasks.

That’s what Einstein gives you. The feature is powered by:

  • Advanced machine learning
  • Deep learning
  • Predictive analytics
  • Natural language processing
  • Smart data discovery

Salesforce emphasises the level of learning: “Einstein’s models will be automatically customized for every single customer, and it will learn, self-tune, and get smarter with every interaction and additional piece of data.”

Now imagine that the team was focused entirely on a single objective – how to improve outcomes for your business.

That’s every owner’s dream, right? You bet.

Artificial Intelligence for everyone – not just the C-Suite

The AI power will be felt throughout your organization, not just the C-suite.

Salesforce Einstein lends its predictive power to every part of your organization – allowing sales, service and marketing teams to use clicks or code to build AI-powered apps that get smarter with every interaction. The sales app can tell you which leads are likely to convert, and the service app could tell us which cases are likely to escalate.

Everyone in every role and industry can use AI to be their best.

Predictive Analytics –  It’s what we’ve been waiting for

AI takes trend analysis to the next level.

After all, trend analysis is only really dependable when your future conditions are identical to your past conditions. As soon as your environment changes, the whole outcome can be distorted!

Today’s fast-paced environment requires a more automated, data-driven solution.

AI is what those analytics were meant to be. It enables any company to deliver smarter, personalized and more predictive customer experiences.

And with Ceterna on your side, we can ensure customisation, automation and integration with our Salesforce Managed support service.

Contact Ceterna today