Tech Trends for 2018
There’s no denying it – Artificial Intelligence is the tech trend of 2018
There is an exciting road ahead in the world of technology. Artificial Intelligence is the tech trend of 2018 and we can expect to see some key breakthroughs in the year ahead. Consider these potential milestones for 2018:
- Our networked world will grow to one WiFi hotspot for every 20 people
- Apple is set to shift the smartphone industry by introducing OLED screens
- pCell technology will introduce the potential to make mobile phone signals 1000x faster
This is all exciting stuff. Standing back and looking across the landscape, there’s one tech breakthrough that stands above the rest.
2018: The Year of Intelligence
For a long time we’ve said that organisations hold significant amounts of data, and their competitive future will depend on harnessing it for better decisions and strategy. We’re heading rapidly into an evolution of intelligent smartphones, devices, software platforms, cars, and, hopefully, successful organisations.
Artificial Intelligence (AI) is driving new processes that will become part of every app, analytic and insight discovery. We will see AI:
- Interlinking people, devices, content and services
- Reinventing business models
- Remaking customer experiences
For those of us interested in technological theory (and we have a lot of them at Ceterna) there’s some great stuff here, including: deep learning theory, reinforced learning, capsule networks and hybrid learning models. The Internet of Things (IoT) will continuing growing too. This interconnected network of everything around you – devices, networks and systems – is real, and it’s gathering massive quantities of data ready to be harnessed for insight. In Gartner’s 2018 forecast, the technology leader says: “As technology advances, swarms of intelligent things will work collaboratively to achieve a goal.” (Source: Gartner: Top 10 Strategic Technology Trends For 2018).
Harnessing the Power of Artificial Intelligence
When companies strategise (which is always, if they’re smart), they will feel the difference. While most companies do trend analysis, Artificial Intelligence (AI) takes those discussions to a whole new level by leveraging significant quantities of data to constantly learn while driving a company’s predictive analytics.
Trend analysis looks at where you’ve been, but AI focuses on where the company, business and market are going.
Leveraging the Power of Salesforce Einstein
As the world’s leading CRM, Salesforce is at the forefront of harnessing AI for business success. In truth, most organisations cannot afford AI; the requirements for expertise and infrastructure are simply too big.
Salesforce Einstein, however, makes those advanced AI capabilities available to Trailblazers everywhere.
Einstein uses mass quantities of data to constantly learn and predict future outcomes, drawing from:
- Pipeline and sales activity
- Customer data
- Activity data from Chatter, email, calendar and e-commerce
- Market data
The various modules include:
- Sales Cloud Einstein – Prioritising your top leads and driving better outcomes for your reps;
- Marketing Cloud Einstein – Creating more predictive marketing journeys
- Community Cloud Einstein – Recommending the right content and conversations for your entire community
Salesforce Einstein enables any company to deliver smarter, personalised and more predictive customer experiences.
Customising AI for your business
Salesforce Einstein lends its predictive power to every part of your organisation – allowing sales, service and marketing teams to use clicks or code to build AI-powered apps that get smarter with every interaction. Salesforce emphasises: “Einstein’s models will be automatically customised for every single customer, and it will learn, self-tune, and get smarter with every interaction and additional piece of data.”
Leveraging the strength of myEinstein, each business can have AI customised to their organisation’s processes and needs.
Ceterna can help
With Ceterna on your side, we can ensure customisation, automation and integration. Contact Ceterna today to discuss your company’s needs.