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How AI Makes Customers and Teams Happier

How AI Makes Customers and Teams Happier

As part of his Dreamforce ’17 keynote address, Marc Benioff, the founder, chairman and CEO of Salesforce, shared the company’s vision on the emergence of the Fourth Industrial Revolution (4IR). Benioff explained that the first industrial revolution was steam power in the 1700s. The second was electricity in the 1800s, while the third was computing ... Read More
 
Leveraging Quip for Collaboration and Productivity

Leveraging Quip for Collaboration and Productivity

We like platforms that work, but we absolutely love the ones that work the way we work. We’re talking about those solutions that drive collaboration among team members, facilitate communications with teams around the globe, and create connections with people on the move. Of course, most of us have tried achieving collaboration, communications and connectivity ... Read More
 
The importance of Social listening for your brand

The importance of Social listening for your brand

By Boyana Mancheva – Head of Marketing Automation at Ceterna Social media has completely transformed the way consumers perceive brands, the way they interact and their buying behaviour. It’s essential that marketeers recognise the importance of social media marketing and presence across these channels. As we move to completely customer focused marketing, marketeers need to ... Read More
 
Work smarter, not harder

Work smarter, not harder

The Tools, Tricks and Know-How for Success in 2018   Have your company leaders ever stood up and preached the mantra of “Working Smarter, Not Harder?” We bet they have. Okay, let’s not trash it. Work smarter, not harder is a good saying that hits all the right notes. It speaks  innovation and productivity. That’s ... Read More
 
Embracing the Next Great Step in Your Salesforce Toolkit

Embracing the Next Great Step in Your Salesforce Toolkit

Embracing the Next Great Step in Your Salesforce Toolkit     As a Salesforce Gold Consulting Partner, we’re constantly reminded how Salesforce is “more than a CRM.” If you’re a platform user, then you know the feeling – you’re among the 2.3 million Trailblazers who know that Salesforce is much more than a database for customer ... Read More
 
New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know We always refer to Salesforce as the “industry-leading” Customer Relationship Management (CRM) platform. Now, are we just blowing hot air, or do we have some real reasons for making this claim? And what does “industry-leading” even mean? If you’re new to the CRM game ... Read More
 
It’s Time to Switch to Salesforce Lightning

It’s Time to Switch to Salesforce Lightning

“Salesforce Lightning is the CRM we would have built in 1999 if all of the technology that we have today existed back then.” – Salesforce Blog, 2016  As the world’s leading CRM solution, Salesforce is constantly evolving. Salesforce Lightning is at its latest stage of evolution and drives a constant wave of technological transformation. Each ... Read More