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Powerful Social Media Management for Sales, Service and Marketing Goals

Powerful Social Media Management for Sales, Service and Marketing Goals

Salesforce Social Studio Puts the Power in Your Hands Growing enterprises already know that their social media presence is fundamental to their online image. However, that’s only the beginning. The social media landscape has grown deeper and wider, and today social media is essential to your customer strategy and overall brand management. Salesforce, the world’s ... Read More
 
London’s Calling: What should be the Salesforce focus in 2019?

London’s Calling: What should be the Salesforce focus in 2019?

London’s Calling is the largest Salesforce event in Europe, bringing together the entire Salesforce community: company leaders, Trailblazers and end-users. This year’s event – “LC2018” – featured talks on Salesforce features, updates on the current working environment, and even a live Demo Jam with winners selected by the audience. LC2018 also offered attendees real insight ... Read More
 
Salesforce: Empowering your Sales Reps and Service Agents

Salesforce: Empowering your Sales Reps and Service Agents

Think Salesforce is just an executive tool? Think again. Techies love talking about Salesforce features like Artificial Intelligence (AI) and predictive analytics. It’s advanced technology, for sure.   But when you’re a business owner, you’re occupied by those day-to-day activities where your people interact with customers. These include: Sales reps quoting and closing deals, and ... Read More
 
How AI Makes Customers and Teams Happier

How AI Makes Customers and Teams Happier

As part of his Dreamforce ’17 keynote address, Marc Benioff, the founder, chairman and CEO of Salesforce, shared the company’s vision on the emergence of the Fourth Industrial Revolution (4IR). Benioff explained that the first industrial revolution was steam power in the 1700s. The second was electricity in the 1800s, while the third was computing ... Read More
 
Leveraging Quip for Collaboration and Productivity

Leveraging Quip for Collaboration and Productivity

We like platforms that work, but we absolutely love the ones that work the way we work. We’re talking about those solutions that drive collaboration among team members, facilitate communications with teams around the globe, and create connections with people on the move. Of course, most of us have tried achieving collaboration, communications and connectivity ... Read More
 
The importance of Social listening for your brand

The importance of Social listening for your brand

By Boyana Mancheva – Head of Marketing Automation at Ceterna Social media has completely transformed the way consumers perceive brands, the way they interact and their buying behaviour. It’s essential that marketeers recognise the importance of social media marketing and presence across these channels. As we move to completely customer focused marketing, marketeers need to ... Read More
 
Work smarter, not harder

Work smarter, not harder

The Tools, Tricks and Know-How for Success in 2018   Have your company leaders ever stood up and preached the mantra of “Working Smarter, Not Harder?” We bet they have. Okay, let’s not trash it. Work smarter, not harder is a good saying that hits all the right notes. It speaks  innovation and productivity. That’s ... Read More
 
Tech Trends for 2018

Tech Trends for 2018

There’s no denying it – Artificial Intelligence is the tech trend of 2018 There is an exciting road ahead in the world of technology. Artificial Intelligence is the tech trend of 2018 and we can expect to see some key breakthroughs in the year ahead. Consider these potential milestones for 2018: Our networked world will ... Read More
 
Embracing the Next Great Step in Your Salesforce Toolkit

Embracing the Next Great Step in Your Salesforce Toolkit

Embracing the Next Great Step in Your Salesforce Toolkit     As a Salesforce Gold Consulting Partner, we’re constantly reminded how Salesforce is “more than a CRM.” If you’re a platform user, then you know the feeling – you’re among the 2.3 million Trailblazers who know that Salesforce is much more than a database for customer ... Read More
 
New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know We always refer to Salesforce as the “industry-leading” Customer Relationship Management (CRM) platform. Now, are we just blowing hot air, or do we have some real reasons for making this claim? And what does “industry-leading” even mean? If you’re new to the CRM game ... Read More
 
INFOGRAPHIC – Your GDPR Crib Sheet

INFOGRAPHIC – Your GDPR Crib Sheet

The GDPR's commencement date is fast approaching, so here's a crib sheet to put you on the right track to achieving compliance before May 2018.
 
It’s Time to Switch to Salesforce Lightning

It’s Time to Switch to Salesforce Lightning

“Salesforce Lightning is the CRM we would have built in 1999 if all of the technology that we have today existed back then.” – Salesforce Blog, 2016  As the world’s leading CRM solution, Salesforce is constantly evolving. Salesforce Lightning is at its latest stage of evolution and drives a constant wave of technological transformation. Each ... Read More
 
Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
 
Salesforce Lightning is everything your reps love—and more!

Salesforce Lightning is everything your reps love—and more!

Salesforce has always been driven by your sales reps’ needs. The latest user interface (UI), Salesforce Lightning, brings together new features and benefits to continue driving your reps’ productivity and ensuring great customer experience. As the world’s leading client relationship management (CRM) solution, Salesforce has spent nearly two decades pushing the envelope on technological transformation ... Read More
 
The Shopper’s Journey: Transforming the Retail Sector

The Shopper’s Journey: Transforming the Retail Sector

Shoppers use their laptops to research products before visiting a store, or use their smartphone to compare prices every day. It just shows how today’s customer interactions can be compared to “journeys” or “lifecycles”, with multiple touch points across multiple channels. Millennial Shoppers Leading the Way (No surprise here!) Today’s retail experience is being transformed ... Read More
 
Constant Transformation: Automation and Agility in Manufacturing

Constant Transformation: Automation and Agility in Manufacturing

Constant Transformation: Automation and Agility in Manufacturing At Ceterna, one of the best parts of our job is watching the constant transformation forward-looking companies and industries undergo in order to maintain competitive advantage. For example, how do you picture the manufacturing sector? Billowing smokestacks? Long, dreary assembly lines? Get rid of that view. It belongs ... Read More