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Salesforce Integrations: The Flexibility of the Salesforce Platform

Salesforce Integrations: The Flexibility of the Salesforce Platform

As the world’s leading Customer Relationship Management (CRM) solution, Salesforce provides great customer experiences through Sales Cloud, Service Cloud, Community Cloud and other products. Analysing the IT architecture making it all possible, Jay Hurst, Salesforce’s Senior Director of Product Management, talks about the importance of the “Geology of IT.” Why “geology”? Because he’s talking about ... Read More
 
Salesforce Implementation: Why Use A Salesforce Partner?

Salesforce Implementation: Why Use A Salesforce Partner?

Salesforce Implementation: Why Use A Salesforce Partner? Implementing the full potential of Salesforce for your business is about more than just installing the CRM software and entering data. “Assembly Required.” Every consumer knows these are the most dreaded words you can find on a package. They conjure images of parts and tools strewn all over ... Read More
 
Salesforce Consultants: Role of Salesforce vs. a Consultancy

Salesforce Consultants: Role of Salesforce vs. a Consultancy

Choosing Salesforce, the world’s leading customer relationship management (CRM) platform, is your first step towards greater productivity and growth. Ceterna believes this wholeheartedly. As a Platinum Salesforce consulting partner, we’ve also aligned our future with Salesforce!   What does the Salesforce platform do? Salesforce offers a single online, scalable platform that can transform businesses of ... Read More
 
International Salesforce: A Global Business Tool

International Salesforce: A Global Business Tool

In today’s global marketplace, growing companies are working hard to capitalise on international opportunities and expand into new markets. However, those organisations need the technology and tools to grow from startup to established global firms. As the world’s leading Customer Relationship Management (CRM) solution, Salesforce has already improved efficiencies in a range of organisations and ... Read More
 
The Marketplace Moves Fast. Pardot Moves Faster.

The Marketplace Moves Fast. Pardot Moves Faster.

Salesforce Pardot makes B2B marketers nimble and fast The speed of today’s marketplace can be intimidating. However, when you see companies leveraging Salesforce Pardot – aligning teams, changing course and reacting to opportunities – you start getting inspired by what’s possible. Pardot is the full-featured marketing automation tool that’s easy to use. It integrates with ... Read More
 
Powerful Social Media Management for Sales, Service and Marketing Goals

Powerful Social Media Management for Sales, Service and Marketing Goals

Salesforce Social Studio Puts the Power in Your Hands Growing enterprises already know that their social media presence is fundamental to their online image. However, that’s only the beginning. The social media landscape has grown deeper and wider, and today social media is essential to your customer strategy and overall brand management. Salesforce, the world’s ... Read More
 
Salesforce: Empowering your Sales Reps and Service Agents

Salesforce: Empowering your Sales Reps and Service Agents

Think Salesforce is just an executive tool? Think again. Techies love talking about Salesforce features like Artificial Intelligence (AI) and predictive analytics. It’s advanced technology, for sure.   But when you’re a business owner, you’re occupied by those day-to-day activities where your people interact with customers. These include: Sales reps quoting and closing deals, and ... Read More
 
Embracing the Next Great Step in Your Salesforce Toolkit

Embracing the Next Great Step in Your Salesforce Toolkit

Embracing the Next Great Step in Your Salesforce Toolkit     As a Salesforce Gold Consulting Partner, we’re constantly reminded how Salesforce is “more than a CRM.” If you’re a platform user, then you know the feeling – you’re among the 2.3 million Trailblazers who know that Salesforce is much more than a database for customer ... Read More
 
New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know We always refer to Salesforce as the “industry-leading” Customer Relationship Management (CRM) platform. Now, are we just blowing hot air, or do we have some real reasons for making this claim? And what does “industry-leading” even mean? If you’re new to the CRM game ... Read More
 
It’s Time to Switch to Salesforce Lightning

It’s Time to Switch to Salesforce Lightning

“Salesforce Lightning is the CRM we would have built in 1999 if all of the technology that we have today existed back then.” – Salesforce Blog, 2016  As the world’s leading CRM solution, Salesforce is constantly evolving. Salesforce Lightning is at its latest stage of evolution and drives a constant wave of technological transformation. Each ... Read More
 
Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
 
Salesforce Lightning is everything your reps love—and more!

Salesforce Lightning is everything your reps love—and more!

Salesforce has always been driven by your sales reps’ needs. The latest user interface (UI), Salesforce Lightning, brings together new features and benefits to continue driving your reps’ productivity and ensuring great customer experience. As the world’s leading client relationship management (CRM) solution, Salesforce has spent nearly two decades pushing the envelope on technological transformation ... Read More
 
The Salesforce Spring ’17 release – All you need to know

The Salesforce Spring ’17 release – All you need to know

The Salesforce Spring ’17 Release is in progress…   Thanks to our friends at Salesforce, Spring’s inspiring message of growth can be felt in the recent announcement of the Salesforce Spring ‘17 release. Salesforce Spring ’17 brings lots of Lightning Experience usability enhancements to make users even happier. Salesforce have built artificial intelligence right into the ... Read More
 
Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
 
The Synergy between Pardot & Salesforce

The Synergy between Pardot & Salesforce

When you think about marketing and sales it’s important to remember that both teams are pursuing the same goal - converting leads and acquiring customers.
 
Salesforce – The Era of Cloud Computing

Salesforce – The Era of Cloud Computing

Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
 

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