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Archive For: Technology Trends

How AI Makes Customers and Teams Happier

How AI Makes Customers and Teams Happier

As part of his Dreamforce ’17 keynote address, Marc Benioff, the founder, chairman and CEO of Salesforce, shared the company’s vision on the emergence of the Fourth Industrial Revolution (4IR). Benioff explained that the first industrial revolution was steam power in the 1700s. The second was electricity in the 1800s, while the third was computing ... Read More
 
The importance of Social listening for your brand

The importance of Social listening for your brand

By Boyana Mancheva – Head of Marketing Automation at Ceterna Social media has completely transformed the way consumers perceive brands, the way they interact and their buying behaviour. It’s essential that marketeers recognise the importance of social media marketing and presence across these channels. As we move to completely customer focused marketing, marketeers need to ... Read More
 
Tech Trends for 2018

Tech Trends for 2018

There’s no denying it – Artificial Intelligence is the tech trend of 2018 There is an exciting road ahead in the world of technology. Artificial Intelligence is the tech trend of 2018 and we can expect to see some key breakthroughs in the year ahead. Consider these potential milestones for 2018: Our networked world will ... Read More
 
AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it by Sean Harrison-Smith, managing director Ceterna   Judging by the growing fear that currently surrounds the uptake of artificial intelligence (AI), anyone would think we’re in the throes of a destructive uprising – the kind depicted in I, Robot. The rise of AI ... Read More
 
The Power of Artificial Intelligence with Salesforce Einstein

The Power of Artificial Intelligence with Salesforce Einstein

Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
 

Sage and Salesforce – Automating Your Business from Top to Bottom

We’ve written a lot about automation. Indeed, automating your business processes is a valuable initiative. At the same time, however, this comprehensive undertaking may leave you with different automated systems that don’t work together. In those cases, the energy you should be spending on managing your data is actually spent moving it from one database ... Read More
 

Manage More, Manage Better: 5 Ways to Leverage TaskRay

If you ever wanted an app that could track, manage and communicate your workload through a clear, simple, and seamless interface, your wait is over. TaskRay is the organisational tool you need – fully integrated into Salesforce1 – to drag-and-drop actions, review Chatter conversations, and enjoy easy to navigate interface of Salesforce. It heightens the dynamism within ... Read More
 

Inbox Pause: Turn Down Email and Turn Up Productivity

You could be spending all morning catching up on emails, responding to texts, tweets and Facebook messages, before finally getting down to business. And then….ping! That chime of the iPhone and simultaneous flash on the screen grabs for your attention once more. The fact that we’re all addicted to email isn’t exactly big news. What ... Read More
 

Apple Watch: Wearables are the Future

The Apple Watch is definitely the cool new kid on the block. After all, it’s one of the most highly anticipated gadget releases in recent years and represents the new wearable tech frontier, with user relationships to their devices becoming increasingly seamless. We all love to play with a new gizmo, and here at Ceterna ... Read More
 

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