By Boyana Mancheva – Head of Marketing Automation at Ceterna Social media has completely transformed the way consumers perceive brands, the way they interact and their buying behaviour. It’s essential that marketeers recognise the importance of social media marketing and presence across these channels. As we move to completely customer focused marketing, marketeers need to ... Read More
The Tools, Tricks and Know-How for Success in 2018 Have your company leaders ever stood up and preached the mantra of “Working Smarter, Not Harder?” We bet they have. Okay, let’s not trash it. Work smarter, not harder is a good saying that hits all the right notes. It speaks innovation and productivity. That’s ... Read More
The Salesforce Spring ’17 Release is in progress… Thanks to our friends at Salesforce, Spring’s inspiring message of growth can be felt in the recent announcement of the Salesforce Spring ‘17 release. Salesforce Spring ’17 brings lots of Lightning Experience usability enhancements to make users even happier. Salesforce have built artificial intelligence right into the ... Read More
Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
Choosing Salesforce as your Customer Relationship Management (CRM) platform is your critical first step towards taking your company to the next level. The next step is selecting a partner for your Salesforce-managed support service. Leveraging the strengths of the industry’s leading CRM solution, your entire company – from the management table to the business units ... Read More
If you’re working in the Professional Services market you’ll know how important it is to have accurate, transparent and up to date information about your customers and services. Read more about how professional services business overcome industry challenges with Salesforce.
Marketing Automation is transforming the way businesses communicate with their prospects and customers. This post breaks down the 6 marketing automation mistakes you might be making that you could easily avoid for improved overall business results.
The Salesforce Community Cloud is a powerful tool that allows organisation's to accelerate channel sales, provide stellar service, connect with customers and so much more. 3 reasons why you should join in on the global conversation.
Welcome to 2016! As the calendar turns to a new year, people return from their annual holiday breaks, and it takes an extra bit of effort to get your team up and running. Transitioning to Salesforce can be just the thing to position yourself to drive your business forward in 2016. Here are some tips ... Read More