Daikin Applied (UK) leverages 

Salesforce to Trailblaze a 

Genuine Customer Journey

With Salesforce, we can make the most of every opportunity. We can understand our customers and the market, and provide an end-to-end experience that differentiates us as a business.


John McCarthy National After-Sales & CRM Manager
Daikin Applied (UK) Ltd


Daikin Applied (UK) Ltd is the market leading designer and manufacturer of technologically-advanced and energy-efficient commercial HVAC systems. Daikin Applied keeps people and equipment at the right temperature.


Daikin Applied were running a disconnected sales process – they lacked an effective overall process that would drive an end-to-end sales journey from lead generation through to customer service. Weak reporting abilities were an ongoing issue for Daikin Applied as they still relied on spreadsheets for manual analytics.


Ceterna and Salesforce developed a comprehensive plan to put Daikin Applied in the driver’s seat – specifically focussing on implementing two key Salesforce features: Sales Cloud and Configure-Price-Quote (CPQ). An intelligent and integrated sales process resulted, allowing reps to close faster, with more time to focus on their customers’ overall experience.

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