Daikin Applied

Leveraging Salesforce to Trailblaze a Genuine Customer Journey

An End-to-End Customer Experience Like No Other

Recognising Ceterna Group’s innovative approach and extensive manufacturing experience, Daikin Applied immediately chose Ceterna Group as a trusted partner. Ceterna Group’s implementation service successfully achieved:

  • A unique, customised solution that aligned with Daikin Applied’s business cadence
  • Sales reps now have the power to generate quotes and proposals at the click of a button
  • Customer-facing reps have greater mobility, using their mobile devices for quotes, pricing and contracts
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Daikin Applied (UK) Ltd is the market leading designer and manufacturer of technologically-advanced and energy-efficient commercial HVAC systems. From office buildings to data centres, hospitals and manufacturing plants, Daikin Applied Chillers and Air-Handling Units keep people and equipment at the right temperature.


Daikin Applied (UK) had previously invested in Salesforce, but executives were not seeing the benefits. C-suite executives were beginning to doubt whether Salesforce was an effective solution altogether as Daikin Applied (UK) were still using spreadsheets for manual analytics along with poor user adoption, weak reporting and a disconnected sales process


Ceterna Group and Salesforce developed a comprehensive plan to put Daikin Applied (UK) in the driver’s seat – unveiling a roadmap, tools and best practices for end-to-end automated services while maintaining business cadence. In the Daikin Applied (UK) project, Ceterna Group empowered the company’s in-house admins to harness Salesforce’s full potential.

“With Salesforce, we can make the most of every opportunity. We can understand our customers and the market, and provide an end-to-end experience that differentiates us as a business.”

– John McCarthy, Daikin Applied (UK) Ltd

Daikin Applied (UK)

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