Leveraging the Power of Sales & Service Cloud


Creating an Integrated Global Event Management Tool

With offices in London, New York, San Francisco, Toronto, Calgary, Vancouver, Hong Kong and Sydney, Givergy’s ambition and purpose will always remain – to help charities raise as much money for their incredible causes as possible.

Givergy and Ceterna Group’s partnership created a smart system that managed their various customer, prospect and supplier relationships & interactions with an integrated event management tool that handled every phase of the process – built on an accessible, future-proofed platform.

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Founded in 2011, Givergy is an award-winning fundraising technology company which offers a range of cutting-edge platforms to help charities raise more at fundraising events and online. Givergy’s rapid global expansion since their inception required some important consolidation.


Givergy were looking for a centralised solution that would help them smartly manage their accounts and contacts across borders. Operating in 5 global markets required a lot of currency handling and back-end management that wasn’t being handled very efficiently. What’s more, Givergy needed a better way to manage the events that were fundamental to their overall business proposition.


Ceterna Group designed an end-to-end, fully integrated system that not only generated and qualified interest in Givergy but also acted as a full-fledged event management tool. Sitting upon Salesforce’s Sales & Service Clouds, the platform was architected to manage events end-to-end from marketing, logistics, finance-handling and resourcing, all the way through to feedback, post-event handling and task management.

“Ceterna Group’s outside the box approach to our Salesforce implementation has left us with an easy to use, end to end platform that connects our sales, operations and finance teams. The complexity of working in multiple markets has been minimised by a system that works with light-speed efficiency and the live reporting and dashboards are already making a huge difference to the business.”

– Mark Worrall, Givergy

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