The importance of Social listening for your brand

The importance of Social listening for your brand

By Boyana Mancheva – Head of Marketing Automation at Ceterna Social media has completely transformed the way consumers perceive brands, the way they interact and their buying behaviour. It’s essential that marketeers recognise the importance of social media marketing and presence across these channels. As we move to completely customer focused marketing, marketeers need to ... Read More
 
Work smarter, not harder

Work smarter, not harder

The Tools, Tricks and Know-How for Success in 2018   Have your company leaders ever stood up and preached the mantra of “Working Smarter, Not Harder?” We bet they have. Okay, let’s not trash it. Work smarter, not harder is a good saying that hits all the right notes. It speaks  innovation and productivity. That’s ... Read More
 
Embracing the Next Great Step in Your Salesforce Toolkit

Embracing the Next Great Step in Your Salesforce Toolkit

Embracing the Next Great Step in Your Salesforce Toolkit     As a Salesforce Gold Consulting Partner, we’re constantly reminded how Salesforce is “more than a CRM.” If you’re a platform user, then you know the feeling – you’re among the 2.3 million Trailblazers who know that Salesforce is much more than a database for customer ... Read More
 
New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know We always refer to Salesforce as the “industry-leading” Customer Relationship Management (CRM) platform. Now, are we just blowing hot air, or do we have some real reasons for making this claim? And what does “industry-leading” even mean? If you’re new to the CRM game ... Read More
 
Everything you need to know about GDPR

Everything you need to know about GDPR

Yes, the GDPR will change your obligations. Here’s how to keep up We have another acronym for you to contend with – it’s GDPR – the European General Data Protection Regulation (www.eugdpr.org). Chances are, ‘GDPR’ is already in your company’s lexicon. The 25 May 2018 implementation date is just around the corner, and the GDPR is ... Read More
 
It’s Time to Switch to Salesforce Lightning

It’s Time to Switch to Salesforce Lightning

“Salesforce Lightning is the CRM we would have built in 1999 if all of the technology that we have today existed back then.” – Salesforce Blog, 2016  As the world’s leading CRM solution, Salesforce is constantly evolving. Salesforce Lightning is at its latest stage of evolution and drives a constant wave of technological transformation. Each ... Read More
 
Driving innovation in the Hospitality and Travel sector

Driving innovation in the Hospitality and Travel sector

Planes, trains and travel websites In the 1990s, the dot-com era was bursting with predictions that the world of commerce was on the verge of a revolutionary change. Commentators painted pictures of a digital landscape in which automation, communication and data would drive the way forward in the travel and hospitality sector. Twenty years later, ... Read More
 
Mobile optimisation must give way to ‘mobile first’

Mobile optimisation must give way to ‘mobile first’

Mobile optimisation must give way to ‘mobile first’     by Sean Harrison of Ceterna   We’ve all found ourselves doing it at some point: absent-mindedly tried to swipe your laptop screen as you would a tablet or smartphone instead of using the keyboard. It’s really nothing to be embarrassed about. It’s a simple reflect ... Read More
 
AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it by Sean Harrison-Smith, managing director Ceterna   Judging by the growing fear that currently surrounds the uptake of artificial intelligence (AI), anyone would think we’re in the throes of a destructive uprising – the kind depicted in I, Robot. The rise of AI ... Read More
 
Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
 
Salesforce Lightning is everything your reps love—and more!

Salesforce Lightning is everything your reps love—and more!

Salesforce has always been driven by your sales reps’ needs. As the world’s leading client relationship management (CRM) solution, Salesforce has spent nearly two decades pushing the envelope on technological transformation by giving your sales reps modern design, connectivity, mobility, automation and, in more recent iterations, intelligence and predictive analytics. The latest user interface (UI), ... Read More
 
The Shopper’s Journey: Transforming the Retail Sector

The Shopper’s Journey: Transforming the Retail Sector

Shoppers use their laptops to research products before visiting a store, or use their smartphone to compare prices every day. It just shows how today’s customer interactions can be compared to “journeys” or “lifecycles”, with multiple touch points across multiple channels. Millennials Leading the Way (No surprise here!) Today’s retail experience is being transformed by ... Read More
 
Constant Transformation: Automation and Agility in Manufacturing

Constant Transformation: Automation and Agility in Manufacturing

Constant Transformation: Automation and Agility in Manufacturing At Ceterna, one of the best parts of our job is watching the constant transformation forward-looking companies and industries undergo in order to maintain competitive advantage. For example, how do you picture the manufacturing sector? Billowing smokestacks? Long, dreary assembly lines? Get rid of that view. It belongs ... Read More
 
High Tech: Driving Innovation and Growth

High Tech: Driving Innovation and Growth

Leveraging Salesforce for High Tech  At Ceterna, we love the high tech sector because, while some people dream it, the high tech sector makes it happen – especially here in the UK where there seems to be no limit to the number of innovative ideas turned into reality. Seven Great Technologies What innovative ideas are ... Read More