6 Marketing Automation Mistakes You Might Be Making

6 Marketing Automation Mistakes You Might Be Making

Marketing Automation is transforming the way businesses communicate with their prospects and customers. This post breaks down the 6 marketing automation mistakes you might be making that you could easily avoid for improved overall business results.
 

New Year, New Business. Turning Prospects into Customers.

Welcome to 2016! As the calendar turns to a new year, people return from their annual holiday breaks, and it takes an extra bit of effort to get your team up and running. Transitioning to Salesforce can be just the thing to position yourself to drive your business forward in 2016. Here are some tips ... Read More
 

Festive Cheer: Getting Their Attention at Holiday Time

December is full of distractions; it seems everybody is frantically getting ready for the holidays, or scrambling to close the books on their year-end projects. Don’t let December become an unproductive month that your wrote off because “nobody was around.” Cut through the clutter by making a strategy that will get you through the holiday ... Read More
 

On Black Friday, Use Salesforce to Beat the Stampede of the Crowds

In the moments before Black Friday you can already spot anxious crowds circling shop fronts, priming their adrenaline for the mad stampede to (imagined) great deals. We’ll look on in despair at those crazed shoppers falling over each other in the aisles, but let’s be clear – it’s not an effective way to actually turn ... Read More
 

Sage and Salesforce – Automating Your Business from Top to Bottom

We’ve written a lot about automation. Indeed, automating your business processes is a valuable initiative. At the same time, however, this comprehensive undertaking may leave you with different automated systems that don’t work together. In those cases, the energy you should be spending on managing your data is actually spent moving it from one database ... Read More
 

It’s Halloween, But Don’t Get Spooked By An Automated CRM

It’s Halloween and those eerie feelings are hiding around every corner. As a small business owner, you’re already haunted the cold hand of competition grabbing at your ankle to pull you into the ground. This Halloween, leverage these 3 benefits of an automated CRM solution to help you above ground in that cold-hearted crypt we ... Read More
 

Meet the Future of Selling – Introducing Salesforce IQ

Perk up your ears, small and medium businesses — there’s a new Salesforce feature to celebrate. Building on groundbreaking Relationship Intelligence technology, Salesforce IQ adds to an already impressive suite of intuitive and effective sales tools. Specifically, this new feature leverages the benefits of Big Data by using data science to drive action and dig ... Read More
 
The 3 Things You’re Missing If You Aren’t Using A CRM

The 3 Things You’re Missing If You Aren’t Using A CRM

Managing a sales team isn’t as easy as some people may think. It feels straightforward in the team meetings, but once you get out in the field, countless things can slip through the cracks and issues may arise. The worst part is most things slip through without anyone noticing. In many cases, key information won’t ... Read More
 

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