Salesforce Sales Cloud

Hospitality & Tourism



Leveraging Innovative Solutions for Great Travel Experiences

The tourism and hospitality industries cover businesses such as hotels, resorts, travel agencies, airlines, restaurants, shopping malls and casinos.

Today’s travellers want “experiences” and local flavour. Just consider AirBnB’s success. Travel and tourism providers are moving away from simply offering airfare, hotels and meals. And they can no longer compete on the traditional promises of “Getting away from it all” or “Come to paradise.” Instead those providers are moving towards providing excursions that are more intensive and involved.

In some ways, the Millennial Generation is driving the revolution in the travel sector. Millennials use technology to plan, purchase and guide their travels more than any other generation or demographic. Millennials are also leading the way in wanting “experiences.” When they travel, they want to learn something new and connect with the locals and they want to share those experiences digitally with the world.

Our Whitepaper outlines how Travel & Hospitality business owners can capitalise on the new consumer attitude by leveraging Salesforce for travel industry and hospitality benefit in a way that puts your customers at the centre of every decision made.


Download our whitepaper for more information and talk to a Ceterna Group expert about how we can transform your hospitality or tourism business today.   


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Britain’s expected Tourism industry worth by 2025


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