Salesforce Sales Cloud

Salesforce Retail



Driving the Next-Generation Shopping Experience

Retailers are at the forefront of leveraging digital technology to transform their traditional business models. Can you picture a shopper using their laptop to research a product before visiting a store or using a smartphone to compare prices? Of course you can. We see our families, friends, colleagues and neighbours doing it every day.

Becoming a successful retailer in this environment requires integration — aligning the retailer’s physical, digital and inventory systems in a unified strategy that better meets their customers’ needs. Getting there requires a sophisticated understanding of the current retail landscape.

Our Salesforce for Retailers Whitepaper lays out this retail landscape and outlines how the retail sector are utilising Salesforce retail solutions by linking their back-office ERP systems with smart, customer-focussed CRMs to connect and streamline their entire business.  


Download our whitepaper for more information and talk to a Ceterna Group expert about how we can transform your retail business today.   


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Of shoppers research products before purchasing online

Salesforce Research


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