Salesforce Sales Cloud




Generate Leads, Build Meaningful Relationships and Grow

Salesforce Pardot is a powerful marketing automation platform providing email automation, targeted email campaigns and lead management for B2B sales and marketing organisations.

Pardot allows you to build meaningful relationships with your prospects by taking the manual labour out of lead management and putting your most common marketing and sales tasks on autopilot. With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business.

Ceterna Group can show you the way with our in-house Pardot consultancy. We’ll guide you through the entire process – providing an agency blueprint for implementing Pardot within your organisation in a way that’s seamlessly integrated with your Salesforce platform and truly tailored to the way your firm operates.

Identify the best leads for your sales team to follow up with via advanced scoring and campaign tracking

Pardot provides everything you need to nurture your leads with powerful tools like customisable landing pages, forms, email campaign capabilities, database segmentation and content management

Track you campaigns with customisable dashboards that help you understand what initiatives are working and your overall marketing performance.


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Average increase in number of leads converted to sales opportunities for companies leveraging Salesforce


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