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The Marketplace Moves Fast. Pardot Moves Faster.

The Marketplace Moves Fast. Pardot Moves Faster.

Salesforce Pardot makes B2B marketers nimble and fast The speed of today’s marketplace can be intimidating. However, when you see companies leveraging Salesforce Pardot – aligning teams, changing course and reacting to opportunities – you start getting inspired by what’s possible. Pardot is the full-featured marketing automation tool that’s easy to use. It integrates with ... Read More
 
Leveraging Quip for Collaboration and Productivity

Leveraging Quip for Collaboration and Productivity

We like platforms that work, but we absolutely love the ones that work the way we work. We’re talking about those solutions that drive collaboration among team members, facilitate communications with teams around the globe, and create connections with people on the move. Of course, most of us have tried achieving collaboration, communications and connectivity ... Read More
 
Work smarter, not harder

Work smarter, not harder

The Tools, Tricks and Know-How for Success in 2018   Have your company leaders ever stood up and preached the mantra of “Working Smarter, Not Harder?” We bet they have. Okay, let’s not trash it. Work smarter, not harder is a good saying that hits all the right notes. It speaks  innovation and productivity. That’s ... Read More
 
Constant Transformation: Automation and Agility in Manufacturing

Constant Transformation: Automation and Agility in Manufacturing

Constant Transformation: Automation and Agility in Manufacturing At Ceterna, one of the best parts of our job is watching the constant transformation forward-looking companies and industries undergo in order to maintain competitive advantage. For example, how do you picture the manufacturing sector? Billowing smokestacks? Long, dreary assembly lines? Get rid of that view. It belongs ... Read More
 
High Tech: Driving Innovation and Growth

High Tech: Driving Innovation and Growth

Leveraging Salesforce for High Tech  At Ceterna, we love the high tech sector because, while some people dream it, the high tech sector makes it happen – especially here in the UK where there seems to be no limit to the number of innovative ideas turned into reality. Seven Great Technologies What innovative ideas are ... Read More
 

On Black Friday, Use Salesforce to Beat the Stampede of the Crowds

In the moments before Black Friday you can already spot anxious crowds circling shop fronts, priming their adrenaline for the mad stampede to (imagined) great deals. We’ll look on in despair at those crazed shoppers falling over each other in the aisles, but let’s be clear – it’s not an effective way to actually turn ... Read More
 

Sage and Salesforce – Automating Your Business from Top to Bottom

We’ve written a lot about automation. Indeed, automating your business processes is a valuable initiative. At the same time, however, this comprehensive undertaking may leave you with different automated systems that don’t work together. In those cases, the energy you should be spending on managing your data is actually spent moving it from one database ... Read More
 

It’s Halloween, But Don’t Get Spooked By An Automated CRM

It’s Halloween and those eerie feelings are hiding around every corner. As a small business owner, you’re already haunted the cold hand of competition grabbing at your ankle to pull you into the ground. This Halloween, leverage these 3 benefits of an automated CRM solution to help you above ground in that cold-hearted crypt we ... Read More
 

How Can Pardot Align Sales And Marketing Better Together?

The relationship between sales and marketing has always been very distant. They don’t have the same aims and disagree on each other’s approaches. It means that it’s hard to close deals when both of them don’t get the right information. What’s the problem? From a marketer’s point of view, marketers want to gather as many ... Read More
 

Top Customer Service Trends

Getting to Loyalty: Understanding the Top Customer Service Trends Customer service has always been important to business success, but today’s marketplace is dialing up the importance of customer service. In fact, we have entered an era where customer service is the most important factor affecting your customers’ decisions. The most important? Yes, you read that correctly. ... Read More