AI will only become a threat to our jobs if we don’t embrace it by Sean Harrison-Smith, managing director Ceterna Judging by the growing fear that currently surrounds the uptake of artificial intelligence (AI), anyone would think we’re in the throes of a destructive uprising – the kind depicted in I, Robot. The rise of AI ... Read More
A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
Choosing Salesforce as your Customer Relationship Management (CRM) platform is your critical first step towards taking your company to the next level. The next step is selecting a partner for your Salesforce-managed support service. Leveraging the strengths of the industry’s leading CRM solution, your entire company – from the management table to the business units ... Read More
Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
Cloud computing is growing rapidly, and like all business trends, taking advantage of this change offers both opportunities and challenges. Yes – we said the dreaded business word – challenges. For small or medium-sized businesses, migrating your operations to the cloud can be a daunting task. You’re taking a leap of faith into what can ... Read More
The adoption of digital and mobile technologies has raised the bar in the way consumers shop and interact with retailers, today’s consumers being more empowered than ever before. They expect a personal, seamless and differentiated customer service across mobile, social, online and in-store experiences.
3 Things you’re missing out on if you aren’t using a CRM Managing a sales team isn’t as easy as some people may think. It feels straightforward in the team meetings, but once you get out in the field, countless things can slip through the cracks and issues may arise. The worst part is most ... Read More
For many large organisations, a homemade CRM solution seems like a reasonable idea – it’s cost-effective, you have total control, and you have the data right at your fingertips. But building your CRM functionality around a homemade solution is never as simple as it seems. In our experience, if you haven’t planned and budgeted for ... Read More