As part of his Dreamforce ’17 keynote address, Marc Benioff, the founder, chairman and CEO of Salesforce, shared the company’s vision on the emergence of the Fourth Industrial Revolution (4IR). Benioff explained that the first industrial revolution was steam power in the 1700s. The second was electricity in the 1800s, while the third was computing ... Read More
The Tools, Tricks and Know-How for Success in 2018 Have your company leaders ever stood up and preached the mantra of “Working Smarter, Not Harder?” We bet they have. Okay, let’s not trash it. Work smarter, not harder is a good saying that hits all the right notes. It speaks innovation and productivity. That’s ... Read More
AI will only become a threat to our jobs if we don’t embrace it by Sean Harrison-Smith, managing director Ceterna Judging by the growing fear that currently surrounds the uptake of artificial intelligence (AI), anyone would think we’re in the throes of a destructive uprising – the kind depicted in I, Robot. The rise of AI ... Read More
A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
Choosing Salesforce as your Customer Relationship Management (CRM) platform is your critical first step towards taking your company to the next level. The next step is selecting a partner for your Salesforce-managed support service. Leveraging the strengths of the industry’s leading CRM solution, your entire company – from the management table to the business units ... Read More
Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
Cloud computing is growing rapidly, and like all business trends, taking advantage of this change offers both opportunities and challenges. Yes – we said the dreaded business word – challenges. For small or medium-sized businesses, migrating your operations to the cloud can be a daunting task. You’re taking a leap of faith into what can ... Read More
The adoption of digital and mobile technologies has raised the bar in the way consumers shop and interact with retailers, today’s consumers being more empowered than ever before. They expect a personal, seamless and differentiated customer service across mobile, social, online and in-store experiences.
3 Things you’re missing out on if you aren’t using a CRM Managing a sales team isn’t as easy as some people may think. It feels straightforward in the team meetings, but once you get out in the field, countless things can slip through the cracks and issues may arise. The worst part is most ... Read More