We like platforms that work, but we absolutely love the ones that work the way we work. We’re talking about those solutions that drive collaboration among team members, facilitate communications with teams around the globe, and create connections with people on the move. Of course, most of us have tried achieving collaboration, communications and connectivity ... Read More
Planes, trains and travel websites In the 1990s, the dot-com era was bursting with predictions that the world of commerce was on the verge of a revolutionary change. Commentators painted pictures of a digital landscape in which automation, communication and data would drive the way forward in the travel and hospitality sector. Twenty years later, ... Read More
AI will only become a threat to our jobs if we don’t embrace it by Sean Harrison-Smith, managing director Ceterna Judging by the growing fear that currently surrounds the uptake of artificial intelligence (AI), anyone would think we’re in the throes of a destructive uprising – the kind depicted in I, Robot. The rise of AI ... Read More
Constant Transformation: Automation and Agility in Manufacturing At Ceterna, one of the best parts of our job is watching the constant transformation forward-looking companies and industries undergo in order to maintain competitive advantage. For example, how do you picture the manufacturing sector? Billowing smokestacks? Long, dreary assembly lines? Get rid of that view. It belongs ... Read More
How can your SMB jump ahead of the pack in 2017? (Learn how you’re already on your way!) You’ve spent years (or decades, maybe?) building your business. While you have had success, but the pressure to keep competing and growing never stops. This is the life you chose and you would not have it any other ... Read More
The Salesforce Spring ’17 Release is in progress… Thanks to our friends at Salesforce, Spring’s inspiring message of growth can be felt in the recent announcement of the Salesforce Spring ‘17 release. Salesforce Spring ’17 brings lots of Lightning Experience usability enhancements to make users even happier. Salesforce have built artificial intelligence right into the ... Read More
Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
The adoption of digital and mobile technologies has raised the bar in the way consumers shop and interact with retailers, today’s consumers being more empowered than ever before. They expect a personal, seamless and differentiated customer service across mobile, social, online and in-store experiences.
If you’re working in the Professional Services market you’ll know how important it is to have accurate, transparent and up to date information about your customers and services. Read more about how professional services business overcome industry challenges with Salesforce.
Marketing Automation is transforming the way businesses communicate with their prospects and customers. This post breaks down the 6 marketing automation mistakes you might be making that you could easily avoid for improved overall business results.
The Salesforce Community Cloud is a powerful tool that allows organisation's to accelerate channel sales, provide stellar service, connect with customers and so much more. 3 reasons why you should join in on the global conversation.
We’ve written a lot about automation. Indeed, automating your business processes is a valuable initiative. At the same time, however, this comprehensive undertaking may leave you with different automated systems that don’t work together. In those cases, the energy you should be spending on managing your data is actually spent moving it from one database ... Read More