Salesforce Social Studio Puts the Power in Your Hands Growing enterprises already know that their social media presence is fundamental to their online image. However, that’s only the beginning. The social media landscape has grown deeper and wider, and today social media is essential to your customer strategy and overall brand management. Salesforce, the world’s ... Read More
Planes, trains and travel websites In the 1990s, the dot-com era was bursting with predictions that the world of commerce was on the verge of a revolutionary change. Commentators painted pictures of a digital landscape in which automation, communication and data would drive the way forward in the travel and hospitality sector. Twenty years later, ... Read More
A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
Leveraging Salesforce for High Tech At Ceterna, we love the high tech sector because, while some people dream it, the high tech sector makes it happen – especially here in the UK where there seems to be no limit to the number of innovative ideas turned into reality. Seven Great Technologies What innovative ideas are ... Read More
According to The Manufacturer magazine, the UK’s manufacturing sector is the 11th largest in the world, making up 11% of our GVA, 54 percent of our exports, and directly employing over 2.6 million people.
How can your SMB jump ahead of the pack in 2017? (Learn how you’re already on your way!) You’ve spent years (or decades, maybe?) building your business. While you have had success, but the pressure to keep competing and growing never stops. This is the life you chose and you would not have it any other ... Read More
The Salesforce Spring ’17 Release is in progress… Thanks to our friends at Salesforce, Spring’s inspiring message of growth can be felt in the recent announcement of the Salesforce Spring ‘17 release. Salesforce Spring ’17 brings lots of Lightning Experience usability enhancements to make users even happier. Salesforce have built artificial intelligence right into the ... Read More
Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
Marketing Automation is transforming the way businesses communicate with their prospects and customers. This post breaks down the 6 marketing automation mistakes you might be making that you could easily avoid for improved overall business results.
The Salesforce Community Cloud is a powerful tool that allows organisation's to accelerate channel sales, provide stellar service, connect with customers and so much more. 3 reasons why you should join in on the global conversation.
Today over 90% of the world’s information is stored electronically, and file sizes are getting bigger. Storage space has now become a premium and companies are replying on cloud-based services to store their data. This enables them to free up space and the flexibility to work/share resources remotely. With more companies adopting this approach to ... Read More