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Can a Customer Relationship Management (CRM) solution make life better?  Yes, it can!

Can a Customer Relationship Management (CRM) solution make life better? Yes, it can!  

They know it’s good for them, and they talk about it constantly, but they never take the leap. Sound familiar? Know anyone like that? Of course you do. We all do. Considering a CRM? Ceterna routinely meets companies that have spent years talking about implementing a Customer Relationship Management (CRM) solution. They imagine it will ... Read More
 
Powerful Social Media Management for Sales, Service and Marketing Goals

Powerful Social Media Management for Sales, Service and Marketing Goals

Salesforce Social Studio Puts the Power in Your Hands Growing enterprises already know that their social media presence is fundamental to their online image. However, that’s only the beginning. The social media landscape has grown deeper and wider, and today social media is essential to your customer strategy and overall brand management. Salesforce, the world’s ... Read More
 
London’s Calling: What should be the Salesforce focus in 2019?

London’s Calling: What should be the Salesforce focus in 2019?

London’s Calling is the largest Salesforce event in Europe, bringing together the entire Salesforce community: company leaders, Trailblazers and end-users. This year’s event – “LC2018” – featured talks on Salesforce features, updates on the current working environment, and even a live Demo Jam with winners selected by the audience. LC2018 also offered attendees real insight ... Read More
 
Salesforce: Empowering your Sales Reps and Service Agents

Salesforce: Empowering your Sales Reps and Service Agents

Think Salesforce is just an executive tool? Think again. Techies love talking about Salesforce features like Artificial Intelligence (AI) and predictive analytics. It’s advanced technology, for sure.   But when you’re a business owner, you’re occupied by those day-to-day activities where your people interact with customers. These include: Sales reps quoting and closing deals, and ... Read More
 
How AI Makes Customers and Teams Happier

How AI Makes Customers and Teams Happier

As part of his Dreamforce ’17 keynote address, Marc Benioff, the founder, chairman and CEO of Salesforce, shared the company’s vision on the emergence of the Fourth Industrial Revolution (4IR). Benioff explained that the first industrial revolution was steam power in the 1700s. The second was electricity in the 1800s, while the third was computing ... Read More
 
Work smarter, not harder

Work smarter, not harder

The Tools, Tricks and Know-How for Success in 2018   Have your company leaders ever stood up and preached the mantra of “Working Smarter, Not Harder?” We bet they have. Okay, let’s not trash it. Work smarter, not harder is a good saying that hits all the right notes. It speaks  innovation and productivity. That’s ... Read More
 
Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
 
Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
 
Salesforce – The Era of Cloud Computing

Salesforce – The Era of Cloud Computing

Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
 
Maximise Benefits, Minimise Risk: Moving Your Small Business to Cloud Computing

Maximise Benefits, Minimise Risk: Moving Your Small Business to Cloud Computing

Cloud computing is growing rapidly, and like all business trends, taking advantage of this change offers both opportunities and challenges. Yes – we said the dreaded business word – challenges. For small or medium-sized businesses, migrating your operations to the cloud can be a daunting task. You’re taking a leap of faith into what can ... Read More
 

Getting Salesforce Information Faster with GridBuddy

Salesforce users value fast and intuitive access to information. However, much of the time, the simple act of updating records requires far too many clicks to get to the information you need. It can be frustrating and time-consuming but what if you could eliminate all that clicking? Accessing Information with GridBuddy Salesforce users already know ... Read More
 
Expensify: Automating Your Business Travel Expenses

Expensify: Automating Your Business Travel Expenses

In today’s global economy, the tools of the trade make business travel easier to log, organise and handle. Expensify, the free app whose tagline hits the heart of the matter – “Expense reports that don’t suck” – turns a mundane administrative task into a user-friendly process. And it just makes sense. Expensify is fully integrated ... Read More
 

How Can Pardot Align Sales And Marketing Better Together?

The relationship between sales and marketing has always been very distant. They don’t have the same aims and disagree on each other’s approaches. It means that it’s hard to close deals when both of them don’t get the right information. What’s the problem? From a marketer’s point of view, marketers want to gather as many ... Read More