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Salesforce Implementation: Why Use A Salesforce Partner?

Salesforce Implementation: Why Use A Salesforce Partner?

Salesforce Implementation: Why Use A Salesforce Partner? Implementing the full potential of Salesforce for your business is about more than just installing the CRM software and entering data. “Assembly Required.” Every consumer knows these are the most dreaded words you can find on a package. They conjure images of parts and tools strewn all over ... Read More
 
The importance of Social listening for your brand

The importance of Social listening for your brand

By Boyana Mancheva – Head of Marketing Automation at Ceterna Social media has completely transformed the way consumers perceive brands, the way they interact and their buying behaviour. It’s essential that marketeers recognise the importance of social media marketing and presence across these channels. As we move to completely customer focused marketing, marketeers need to ... Read More
 
New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know

New to CRM? Considering Salesforce? Here’s What You Need to Know We always refer to Salesforce as the “industry-leading” Customer Relationship Management (CRM) platform. Now, are we just blowing hot air, or do we have some real reasons for making this claim? And what does “industry-leading” even mean? If you’re new to the CRM game ... Read More
 
Mobile optimisation must give way to ‘mobile first’

Mobile optimisation must give way to ‘mobile first’

Mobile optimisation must give way to ‘mobile first’     by Sean Harrison of Ceterna   We’ve all found ourselves doing it at some point: absent-mindedly tried to swipe your laptop screen as you would a tablet or smartphone instead of using the keyboard. It’s really nothing to be embarrassed about. It’s a simple reflect ... Read More
 
AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it by Sean Harrison-Smith, managing director Ceterna   Judging by the growing fear that currently surrounds the uptake of artificial intelligence (AI), anyone would think we’re in the throes of a destructive uprising – the kind depicted in I, Robot. The rise of AI ... Read More
 
Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
 
Salesforce Lightning is everything your reps love—and more!

Salesforce Lightning is everything your reps love—and more!

Salesforce has always been driven by your sales reps’ needs. The latest user interface (UI), Salesforce Lightning, brings together new features and benefits to continue driving your reps’ productivity and ensuring great customer experience. As the world’s leading client relationship management (CRM) solution, Salesforce has spent nearly two decades pushing the envelope on technological transformation ... Read More
 
How your SMB can jump ahead of the pack in 2017

How your SMB can jump ahead of the pack in 2017

How can your SMB jump ahead of the pack in 2017? (Learn how you’re already on your way!) You’ve spent years (or decades, maybe?) building your business. While you have had success, but the pressure to keep competing and growing never stops. This is the life you chose and you would not have it any other ... Read More
 
The Power of Artificial Intelligence with Salesforce Einstein

The Power of Artificial Intelligence with Salesforce Einstein

Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
 
Salesforce – The Era of Cloud Computing

Salesforce – The Era of Cloud Computing

Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
 

New Year, New Business. Turning Prospects into Customers.

Welcome to 2016! As the calendar turns to a new year, people return from their annual holiday breaks, and it takes an extra bit of effort to get your team up and running. Transitioning to Salesforce can be just the thing to position yourself to drive your business forward in 2016. Here are some tips ... Read More
 

It’s Halloween, But Don’t Get Spooked By An Automated CRM

It’s Halloween and those eerie feelings are hiding around every corner. As a small business owner, you’re already haunted the cold hand of competition grabbing at your ankle to pull you into the ground. This Halloween, leverage these 3 benefits of an automated CRM solution to help you above ground in that cold-hearted crypt we ... Read More
 
The 3 Things You’re Missing If You Aren’t Using A CRM

The 3 Things You’re Missing If You Aren’t Using A CRM

Managing a sales team isn’t as easy as some people may think. It feels straightforward in the team meetings, but once you get out in the field, countless things can slip through the cracks and issues may arise. The worst part is most things slip through without anyone noticing. In many cases, key information won’t ... Read More
 
DIY? Not for CRM: The Top 3 Reasons Homemade CRM Solutions are a Bad Idea

DIY? Not for CRM: The Top 3 Reasons Homemade CRM Solutions are a Bad Idea

For many large organisations, a homemade CRM solution seems like a reasonable idea – it’s cost-effective, you have total control, and you have the data right at your fingertips. But building your CRM functionality around a homemade solution is never as simple as it seems. In our experience, if you haven’t planned and budgeted for ... Read More
 

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