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London’s Calling: What should be the Salesforce focus in 2019?

London’s Calling: What should be the Salesforce focus in 2019?

London’s Calling is the largest Salesforce event in Europe, bringing together the entire Salesforce community: company leaders, Trailblazers and end-users. This year’s event – “LC2018” – featured talks on Salesforce features, updates on the current working environment, and even a live Demo Jam with winners selected by the audience. LC2018 also offered attendees real insight ... Read More
 
INFOGRAPHIC – Your GDPR Crib Sheet

INFOGRAPHIC – Your GDPR Crib Sheet

The GDPR's commencement date is fast approaching, so here's a crib sheet to put you on the right track to achieving compliance before May 2018.
 
It’s Time to Switch to Salesforce Lightning

It’s Time to Switch to Salesforce Lightning

“Salesforce Lightning is the CRM we would have built in 1999 if all of the technology that we have today existed back then.” – Salesforce Blog, 2016  As the world’s leading CRM solution, Salesforce is constantly evolving. Salesforce Lightning is at its latest stage of evolution and drives a constant wave of technological transformation. Each ... Read More
 
Driving innovation in the Hospitality and Travel sector

Driving innovation in the Hospitality and Travel sector

Planes, trains and travel websites In the 1990s, the dot-com era was bursting with predictions that the world of commerce was on the verge of a revolutionary change. Commentators painted pictures of a digital landscape in which automation, communication and data would drive the way forward in the travel and hospitality sector. Twenty years later, ... Read More
 
Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

Salesforce Summer ’17 Release Takes the Lightning Experience to the Next Level

A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
 
The Shopper’s Journey: Transforming the Retail Sector

The Shopper’s Journey: Transforming the Retail Sector

Shoppers use their laptops to research products before visiting a store, or use their smartphone to compare prices every day. It just shows how today’s customer interactions can be compared to “journeys” or “lifecycles”, with multiple touch points across multiple channels. Millennial Shoppers Leading the Way (No surprise here!) Today’s retail experience is being transformed ... Read More
 
High Tech: Driving Innovation and Growth

High Tech: Driving Innovation and Growth

Leveraging Salesforce for High Tech  At Ceterna, we love the high tech sector because, while some people dream it, the high tech sector makes it happen – especially here in the UK where there seems to be no limit to the number of innovative ideas turned into reality. Seven Great Technologies What innovative ideas are ... Read More
 
The Power of Artificial Intelligence with Salesforce Einstein

The Power of Artificial Intelligence with Salesforce Einstein

Harnessing the Power of Artificial Intelligence with Salesforce Einstein! It’s happening in C-suites around the world as we speak. Right now, managers in companies of every size and every industry are discussing the way forward by analyzing their past performance. When you say it out loud, it seems odd, doesn’t it? Do leaders really look ... Read More
 
Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
 
The Synergy between Pardot & Salesforce

The Synergy between Pardot & Salesforce

When you think about marketing and sales it’s important to remember that both teams are pursuing the same goal - converting leads and acquiring customers.
 
Salesforce – The Era of Cloud Computing

Salesforce – The Era of Cloud Computing

Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
 
Redefining the Retail Landscape

Redefining the Retail Landscape

The adoption of digital and mobile technologies has raised the bar in the way consumers shop and interact with retailers, today’s consumers being more empowered than ever before. They expect a personal, seamless and differentiated customer service across mobile, social, online and in-store experiences.