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How Can Pardot Align Sales And Marketing Better Together?

The relationship between sales and marketing has always been very distant. They don’t have the same aims and disagree on each other’s approaches. It means that it’s hard to close deals when both of them don’t get the right information. What’s the problem? From a marketer’s point of view, marketers want to gather as many ... Read More
 
Leveraging Trailhead to Tackle the Marketing Campaign Trail

Leveraging Trailhead to Tackle the Marketing Campaign Trail

Many people see the benefits of Salesforce, but getting started may seem daunting. Indeed, there are many features, and the learning curve can be steep. A new user will ask: How do you ensure you’re using each cloud to its full advantage? Wouldn’t it be great if there were Salesforce gurus to help guide you ... Read More