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Mobile optimisation must give way to ‘mobile first’

Mobile optimisation must give way to ‘mobile first’

Mobile optimisation must give way to ‘mobile first’     by Sean Harrison of Ceterna   We’ve all found ourselves doing it at some point: absent-mindedly tried to swipe your laptop screen as you would a tablet or smartphone instead of using the keyboard. It’s really nothing to be embarrassed about. It’s a simple reflect ... Read More
 
AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it

AI will only become a threat to our jobs if we don’t embrace it by Sean Harrison-Smith, managing director Ceterna   Judging by the growing fear that currently surrounds the uptake of artificial intelligence (AI), anyone would think we’re in the throes of a destructive uprising – the kind depicted in I, Robot. The rise of AI ... Read More
 
The Shopper’s Journey: Transforming the Retail Sector

The Shopper’s Journey: Transforming the Retail Sector

Shoppers use their laptops to research products before visiting a store, or use their smartphone to compare prices every day. It just shows how today’s customer interactions can be compared to “journeys” or “lifecycles”, with multiple touch points across multiple channels. Millennials Leading the Way (No surprise here!) Today’s retail experience is being transformed by ... Read More
 
Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 – customisation, mobility & connectivity

Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
 
Expensify: Automating Your Business Travel Expenses

Expensify: Automating Your Business Travel Expenses

In today’s global economy, the tools of the trade make business travel easier to log, organise and handle. Expensify, the free app whose tagline hits the heart of the matter – “Expense reports that don’t suck” – turns a mundane administrative task into a user-friendly process. And it just makes sense. Expensify is fully integrated ... Read More
 

Ringing in Summer Right: The Salesforce Summer ’15 Release

With over 225 new features in the long-anticipated Salesforce Summer ’15 release, it can be tough to know what exactly to focus on. So we did the dirty work for you, and scoped out the new platform for highlights. Here’s what we discovered that really made us grin: Analytics Cloud for Apple Watch In our ... Read More
 

All Together Now — Using Salesforce Chatter for Collaboration

Does your management team ever call for better client relationships? Yeah, that’s what we thought. Most managers have the “connect with clients” speech ready-to-go at all times. And then they demand measurable results. That’s where Salesforce comes into play. Salesforce Chatter is the beating heart of social collaboration platform – offering tools that will take ... Read More
 

Salesforce (& Will.i.am) Revealing Exciting SaaS Wearables At Dreamforce!

At the leading edge of technology development, Salesforce is preparing for growth by leveraging the potential of SaaS wearables. Will.i.am unveiled the Puls today at Dreamforce, a wrist wearable that can do everything a phone can, and more. It can run many different apps including certain social networks, fitness apps and of course, maps! The ... Read More
 

Top Customer Service Trends

Getting to Loyalty: Understanding the Top Customer Service Trends Customer service has always been important to business success, but today’s marketplace is dialing up the importance of customer service. In fact, we have entered an era where customer service is the most important factor affecting your customers’ decisions. The most important? Yes, you read that correctly. ... Read More
 

Cloudforce Tour – The Customer Company 2013

Salesforce customers, partners, app developers and Salesforce themselves were out in full force last week to attend the Salesforce Customer Company Cloudforce Tour at the London ExCeL. The team here at Ceterna were among the attendees and arrived at the ExCeL ready to listen to insightful presentations and mingle amongst the other partners and customers. ... Read More