Salesforce Pardot makes B2B marketers nimble and fast The speed of today’s marketplace can be intimidating. However, when you see companies leveraging Salesforce Pardot – aligning teams, changing course and reacting to opportunities – you start getting inspired by what’s possible. Pardot is the full-featured marketing automation tool that’s easy to use. It integrates with ... Read More
Embracing the Next Great Step in Your Salesforce Toolkit As a Salesforce Gold Consulting Partner, we’re constantly reminded how Salesforce is “more than a CRM.” If you’re a platform user, then you know the feeling – you’re among the 2.3 million Trailblazers who know that Salesforce is much more than a database for customer ... Read More
Marketing Automation is transforming the way businesses communicate with their prospects and customers. This post breaks down the 6 marketing automation mistakes you might be making that you could easily avoid for improved overall business results.
December is full of distractions; it seems everybody is frantically getting ready for the holidays, or scrambling to close the books on their year-end projects. Don’t let December become an unproductive month that your wrote off because “nobody was around.” Cut through the clutter by making a strategy that will get you through the holiday ... Read More
The relationship between sales and marketing has always been very distant. They don’t have the same aims and disagree on each other’s approaches. It means that it’s hard to close deals when both of them don’t get the right information. What’s the problem? From a marketer’s point of view, marketers want to gather as many ... Read More