Planes, trains and travel websites Planes, trains and travel websites In the 1990s, the dot-com era was bursting with predictions that the world of commerce was on the verge of a revolutionary change. Commentators painted pictures of a digital landscape in which automation, communication and data would drive the way forward. Twenty years later, we ... Read More
A major benefit of Cloud computing is the ability to constantly update and improve software solutions to enhance the Salesforce lightning experience. First of all, as the world’s leading Customer Relationship Management (CRM) solution, Salesforce leverages that feature by issuing Summer, Winter and Spring releases each year to constantly pioneer a superior User Interface (UI) ... Read More
Shoppers use their laptops to research products before visiting a store, or use their smartphone to compare prices every day. It just shows how today’s customer interactions can be compared to “journeys” or “lifecycles”, with multiple touch points across multiple channels. Millennials Leading the Way (No surprise here!) Today’s retail experience is being transformed by ... Read More
According to The Manufacturer magazine, the UK’s manufacturing sector is the 11th largest in the world, making up 11% of our GVA, 54 percent of our exports, and directly employing over 2.6 million people.
Salesforce Winter ’17 Release offers greater customisation, mobility and connectivity In a keynote address to this year’s Dreamforce conference, John Ball of Salesforce emphasised: “The sales process is no longer linear.” He’s absolutely right. In today’s world, you approach your customer’s needs from a variety of angles – using everything from collaborative communities to mobile ... Read More
The summer ’16 Salesforce Lightning release is quite a milestone as it’s Salesforce’s 50th release. As summer is one the best seasons of the year, Salesforce have loaded the new release with developments that are bound to supercharge your overall business productivity.
The Apple Watch is definitely the cool new kid on the block. After all, it’s one of the most highly anticipated gadget releases in recent years and represents the new wearable tech frontier, with user relationships to their devices becoming increasingly seamless. We all love to play with a new gizmo, and here at Ceterna ... Read More
As your London Salesforce Certification partners, we are immersed in the long-anticipated Spring release, and looking ahead to the business benefits that the solution provides. Our starting point is pretty clear – this is the biggest and best Salesforce yet. The new Customer Success Platform will allow you to meaningfully connect with your customers, employees ... Read More
Does your management team ever call for better client relationships? Yeah, that’s what we thought. Most managers have the “connect with clients” speech ready-to-go at all times. And then they demand measurable results. That’s where Salesforce comes into play. Salesforce Chatter is the beating heart of social collaboration platform – offering tools that will take ... Read More
Getting to Loyalty: Understanding the Top Customer Service Trends Customer service has always been important to business success, but today’s marketplace is dialing up the importance of customer service. In fact, we have entered an era where customer service is the most important factor affecting your customers’ decisions. The most important? Yes, you read that correctly. ... Read More