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Tech Trends for 2018

Tech Trends for 2018

There’s no denying it – Artificial Intelligence is the tech trend of 2018 There is an exciting road ahead in the world of technology. Artificial Intelligence is the tech trend of 2018 and we can expect to see some key breakthroughs in the year ahead. Consider these potential milestones for 2018: Our networked world will ... Read More
 
The Synergy between Pardot & Salesforce

The Synergy between Pardot & Salesforce

When you think about marketing and sales it’s important to remember that both teams are pursuing the same goal - converting leads and acquiring customers.
 
Salesforce – The Era of Cloud Computing

Salesforce – The Era of Cloud Computing

Cloud computing is transforming the IT landscape with aspirational qualities for businesses across all industries, and as the cloud computing phenomena grows every day ordinary IT systems are being replaced with smarter cloud ecosystems.
 
Redefining the Retail Landscape

Redefining the Retail Landscape

The adoption of digital and mobile technologies has raised the bar in the way consumers shop and interact with retailers, today’s consumers being more empowered than ever before. They expect a personal, seamless and differentiated customer service across mobile, social, online and in-store experiences.
 

Festive Cheer: Getting Their Attention at Holiday Time

December is full of distractions; it seems everybody is frantically getting ready for the holidays, or scrambling to close the books on their year-end projects. Don’t let December become an unproductive month that your wrote off because “nobody was around.” Cut through the clutter by making a strategy that will get you through the holiday ... Read More
 

Sage and Salesforce – Automating Your Business from Top to Bottom

We’ve written a lot about automation. Indeed, automating your business processes is a valuable initiative. At the same time, however, this comprehensive undertaking may leave you with different automated systems that don’t work together. In those cases, the energy you should be spending on managing your data is actually spent moving it from one database ... Read More
 
The 3 Things You’re Missing If You Aren’t Using A CRM

The 3 Things You’re Missing If You Aren’t Using A CRM

Managing a sales team isn’t as easy as some people may think. It feels straightforward in the team meetings, but once you get out in the field, countless things can slip through the cracks and issues may arise. The worst part is most things slip through without anyone noticing. In many cases, key information won’t ... Read More
 

Revolutionising Patient Care with Salesforce Releases Health Cloud

This week Salesforce announced their expansion into the world of healthcare with the timely release of the Health Cloud. The Salesforce Health Cloud will help clinicians strengthen patient relationships while leveraging mobile technologies for greater access to healthcare data. The Health Cloud release coincided with a recent statement from UK health secretary Jeremy Hunt, who ... Read More
 

What Happens in Salesforce London, Stays in Salesforce London

Last month, Salesforce held an event at the ExCel London Exhibition and Convention Centre. The Ceterna team left the office bright and early (despite getting lost) to assemble for the most important Salesforce keynote conference. More than 14,000 people registered to the event and 1 million viewed the event online. Keith Block, Salesforce President and ... Read More
 

The Future of CRM Looks a lot like Uber

  We live in a time of extraordinary innovation: the tech world is bursting with creativity and unique, ultra-cool apps are hitting the market constantly. Sometimes though, the idea behind an app is so good that it pulls away from the pack and takes on a life of its own. That’s exactly what happened with ... Read More
 

Salesforce (& Will.i.am) Revealing Exciting SaaS Wearables At Dreamforce!

At the leading edge of technology development, Salesforce is preparing for growth by leveraging the potential of SaaS wearables. Will.i.am unveiled the Puls today at Dreamforce, a wrist wearable that can do everything a phone can, and more. It can run many different apps including certain social networks, fitness apps and of course, maps! The ... Read More
 

Cloudforce Tour – The Customer Company 2013

Salesforce customers, partners, app developers and Salesforce themselves were out in full force last week to attend the Salesforce Customer Company Cloudforce Tour at the London ExCeL. The team here at Ceterna were among the attendees and arrived at the ExCeL ready to listen to insightful presentations and mingle amongst the other partners and customers. ... Read More
 

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